#13: Tyler Mikolajczak of Built Studio joins me to tackle two very common challenges. First, how architects can succinctly describe what they do and who they help. Then, how to make the value of good design more clear and obvious to clients. Join us as we unpack the strategies for engaging clients and the essentials of crafting compelling business messages.

We dive into:

→ A formula to succinctly describe your business message

→ How do you prioritize client engagement throughout the design process?

→ Tyler Mikolajczak’s approach to "high-performance homes"

→ How can architects address and educate clients on the value of good design?

→ Strategies for disqualifying unsuitable clients… early on

→ The role of The Studio community in promoting collaborative growth

→ How Tyler Mikolajczak ensures Built Studio’s service offerings are unique in the residential architecture market

(05:30) Seeking open-minded clients for personalized projects.

(07:48) Targeting young families/professionals.

(12:25) Ensuring client satisfaction by creating ideal homes.

(15:48) The craft of uniquely helping clients achieve goals.

(22:18) Educating homeowners about improving comfort and performance.

(26:13) How architects often face decision fatigue and trend pressure.

(27:48) How custom solutions enhance client differentiation and appeal.

(30:30) Understand client desires and needs before contracting.

(35:50) Enjoying banter, challenging clients and encouraging growth.

(37:36) Discussing pricing strategies.

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