In today’s episode, we’ve caught up with CX expert & author Jim Tincher to talk about how B2B and B2B2C businesses can measure the impact and show the value of their customer experience programs.

Jim is the author of Do B2B Better: Drive Growth Through Game-Changing Customer Experience.

Watch this episode on YouTube: https://www.youtube.com/watch?v=1DcSLGlPCxs

Read a transcript on our blog: https://www.intercom.com/blog/videos/how-to-prove-the-value-of-your-customer-experience-programs-actionable-advice-from-cx-expert-jim-tincher/

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