In this Add To Cart Playbook, Bushy revisits three recent episodes that all land on the same insight from different angles: fit isn’t a logistics problem, it’s a confidence problem. When customers don’t trust the outcome, they hesitate, bounce, or buy three sizes and hope for the best. And the most expensive part of that behaviour is the bit brands never see: the sale that never happened.

In today's Playbook: 

• Why size anxiety is one of the biggest hidden conversion killers in fashion ecommerce
• How confidence at the decision point drives higher conversion and AOV
• Why fit should be treated as a pre-purchase experience, not a post-purchase problem
• How AS Colour uses hero franchises to reduce PLP overwhelm
• Why “try before you buy” can outperform traditional checkout models
• How removing commitment can unlock higher-value customers

Connect with Zoltan
Explore Magic Fit
Magic Fit’s Episode
AS Colour’s Episode
Try With Mirra’s Episode

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