In this enlightening episode of The CFO Project Podcast, host Adam Lean sits down with Shelby Ashley, founder of Optimized Financial Solutions, to tackle the challenging topic of setting boundaries with demanding clients. Shelby shares her journey from corporate financial analyst to successful CFO advisor, and discusses how learning to say "no" transformed her business - leading her to sign three new clients in just one month after letting go of a problematic one.

Join Adam and Shelby as they dive into practical strategies for managing client expectations, setting clear boundaries, and maintaining a healthy work-life balance while delivering high-value CFO services. They explore why financial professionals often struggle to turn down client requests, how to structure engagements to prevent scope creep, and when it's appropriate to part ways with clients who aren't the right fit. Whether you're an established CFO advisor or just starting your journey from accountant to advisor, this episode offers valuable insights on building a sustainable and profitable practice.

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https://www.optimizedfinancialsolutions.com/