Every self-made entrepreneur is an expert in their field. They’ve got to have something good that distinguishes them from the rest. And what better way to share your expertise than with a book? If you’re clear about your “why,” you’re fully able to have a best-selling book. Through this, you open more opportunities and reach out to more people. And if you’re worried about the overwhelm of traditional publishing, self-publishing may just be the thing for you.

Digital publishing expert and CEO of BestsellingBook, Vikrant Shaurya, joins us in this episode. He talks about his journey pivoting from an engineering degree and landing into the business of self-publishing. Vikrant also talks about the benefits of writing your own book and the different ways you can leverage it. 

If you want to know how to self-publish a book, then this episode is for you!

3 Reasons to Listen:

1. Discover the tips and tricks on how to self-publish a book.
2. Learn how to start writing about your field of expertise to gain more leads and reach more clients.
3. Vikrant Shaurya shares his journey from engineering to self-publishing and how many people he’s helped through his courses and e-books.

Resources

• Subscribe to our website to get resources from our guests and receive updates on our latest giveaways and episodes.
• Check out Coach: A Story of Success Redefined by Tim Winders and download chapter 1 for free!
• Connect with Vikrant: LinkedIn
• Publish and market your book with BestsellingBook.com
• Write a best-selling book in 90 days using this checklist!
• Rich Dad, Poor Dad by Robert Kiyosaki
• Awaken the Giant Within by Tony Robbins
• Episode Details

About Vikrant

Vikrant Shaurya is a digital publishing expert and CEO of BestsellingBook.com. He has helped over 100 entrepreneurs publish their best-selling books and bring their message out into the world. His company is dedicated to helping experts and leaders leverage their business for success to publish potential best-sellers.

To know more about Vikrant and what he does, you can visit his website. You can also connect with him on LinkedIn.

Episode Highlights  [03:12] About Vikrant Shaurya

• Vikrant helps entrepreneurs turn their ideas into best-selling books in 30 days.
• In a quick COVID-19 update in India, Vikrant says that things are not as bad as what the media portrays. The media tends to take negative news and blow it up. 
• Indians are getting used to the situation despite the multiple restrictions imposed by the government.

[07:04] Why Someone Should Have a Book 

• When we need the expertise of someone, our logical minds will be inclined towards choosing someone who’s a best-selling author.
• Establish yourself as an authority and separate yourself from the competition by becoming an author. 

[07:54] “If you want to have authority on your topic, then you have to become an author.” - Click Here to Tweet This[09:25] Helping People Learn How to Self-Publish a Book

• Vikrant started helping students through his courses and e-books.
• He helped more than 250 people learn how to self-publish a book with his “Done For You” service. 

[11:36] How Vikrant Became an Expert in His Field

• When Vikrant graduated from high school, he asked himself what he wanted to do in life.
• Everyone else was taking engineering, so Vikrant did the same.
• He eventually realized that he didn’t want to be an engineer. 

[12:55] Indian Culture

• Indian culture generally values engineering or medicine over other courses. You are considered a failure if you’re not a doctor or engineer.
• Because of COVID, everything is now online. People are becoming more understanding of online business.

[14:22] How Vikrant Realized He Didn’t Want to Be an Engineer

• Reading Rich Dad, Poor Dad completely changed how Vikrant thought about life and finance.
• He dropped out of college, borrowed money from family and friends, and built a business. He eventually got into debt and closed down the business.
• Vikrant then stumbled upon how to self-publish a book. He started writing books, publishing them, and earning royalties.
• Since then, he has launched several courses and e-books and helped thousands of people learn how to self-publish a book.
• Tune in to the full episode to hear how Vikrant started his company and helped others learn how to self-publish a book and transform lives.

[21:54] Advice for People that Failed

• Despite his difficult situation, Vikrant still did not want to go back to college.
• Awaken the Giant Within gave Vikrant the motivation to keep moving forward. 
• Vikrant was persistent. His number one motivation was to pay the bills and make money to survive.
• He believes that one book can transform your life and the way you do business.
• Whatever your expertise is, you can write a book on it and have a back-end business.

[26:14] “For every aspect of my life, I have read a book around that topic. It has changed my life in every aspect. Maybe you think why people would want to read my book. The thing is, ask yourself, is there anything you do better than everyone else in the world?” - Click Here to Tweet This[27:48] Who Should Write a Book

• Vikrant says not everyone should write a book.
• You have to be clear of your “why.” If you are passionate and motivated about that “why,” that’s when you publish a book.
• Vikrant used to think that writing a book is only for people in the information industry who want to share something. 
• His perception changed when a client with a physical product asked for his help. 
• You can use a book to position yourself as a leader in your industry. Through this, you get more opportunities. 

[32:00] “He was clear on his why: that why he wanted to write the book. To all the premium clients, he distributes the book for free, like the physical copy. And those distributors of his products, they read the book. They understand exactly how that works. They believed in his product. Then, they distribute his product. So once you understand that, like how a book can position you, position your product, positioning your brand, position your services or coaching, whatever it is, you can do that.” - Click Here to Tweet This[33:29] Looking at the Bigger Picture

• Vikrant shares from experience that 99% of the time, you will not make good money from book royalties.
• Most of Vikrant’s clients already have a business plan ready.
• Vikrant’s expertise is to help clients write the book and brainstorm how they can use the book for a bigger purpose, such as getting more speaking engagements and clients.
• Your book can be used as a great lead generation tool.
• Tune in to the full episode to hear how Vikrant helps his clients develop a call to action to reach more people.

[40:46] How the Book Publishing Industry has Changed

• The chances of your manuscript getting picked by a traditional publishing company are low. It can take several years or an entire lifetime.
• The self-publishing industry has completely changed the game.
• People don’t care where or how you publish your book. They care about whether you can solve their problem or entertain them.
• Some people still believe that if a company publishes you, they will take care of the marketing. However, you actually have to do the marketing yourself.
• Listen to the full episode for more myths on traditional publishing. 

[43:12] “People really don’t care whether you are published with a traditional publishing company. They really care about whether you can solve their problem.” - Click Here to Tweet This[47:23] Working with People from Different Industries

• Vikrant works on his clients’ “whys” before proceeding to the next step.
• A first book outline is the most important step to complete the book because people tend to procrastinate.
•  With this, you have your information ready, and you won’t be completely overwhelmed.

[51:20] Creating a Book Outline

• Vikrant mentions four elements that become your outline quadrant.
• When we understand these four elements, it gets easier for the client and the angel writer to understand everything about the book.
• These four are the basic idea of the book, why you are writing it, your target reader, and your book’s hook.

[52:39] Angel Writers vs. Ghost Writers

• Most ghostwriters take your outline, then write your book in their voice.
• Angel writing is a hybrid ghostwriting process.
• The system is designed to follow a set protocol to create the book outline quadrant and do things step-by-step with set questions. 
• The client is updated and consulted throughout the entire writing process.

[55:57] How to Self-Publish a Book

• Most people get overwhelmed by the process of how to self-publish a book because there are so many different steps to write, publish, and market it.
• There are three simplified phases: produce, publish, and profit.
• Listen to the full episode to learn more about the three phases of how to self-publish a book!

[59:02] What Vikrant has Learned about Himself

• Vikrant discovered that he’s great at generating systems, creating processes, and making complex things simple.

[01:03:53] Seek, Go, or Create?

• Vikrant chooses to seek. His first business failed because he desperately wanted to create something and make money. 
• Always seek questions on why you are doing it.
• If you don’t do the first step properly, you cannot create something amazing.

[01:04:45] “If you don’t do the first step properly, no matter how great [a] creator you are, a great designer you are, you will not be able to create an amazing thing.” - Click Here to Tweet ThisEnjoy the Podcast?

Seek Go Create is for anyone seeking excellence, moving towards success, or creating something new. We share topics, stories, and conversations that allow us to rethink how we live, work, and lead.

If you were inspired and educated by this episode, feel free to subscribe to us on Google Podcasts, Apple Podcasts, or Spotify so that you never miss another episode. Also, share this episode or what you’ve learned today on your favorite social media platform.

Love to give us 5 stars? If you do, we’d love a review from you. By doing this, you can help us reach more people who want to redefine success in their lives.

Connect with the Seek Go Create Network! For updates and more episodes, visit our website or follow us on Facebook, Instagram, LinkedIn, Twitter, and YouTube.

To growing and becoming all we are created to be,

Tim

Mentioned in this episode:

Stop Reacting, Start Leading: Free 30-Minute Coaching Call

Are you leading with strategy or just reacting to the daily chaos? If you're feeling stuck, constantly putting out fires, and struggling to focus on the big picture, it’s time to take control. I’m offering a FREE 30-minute coaching call to help you shift from reactive to proactive leadership with clear, actionable strategies. Whether you’re facing new challenges or just need a reset, this call will give you clarity and direction. Book your free coaching call now by clicking the link in the show notes or visiting TimWinders.com/coaching.

Book Coaching Call