"Is that worth it to you?” Today, Alex (@AlexHormozi) discusses the two main questions about sales that are essential to understanding the nature of persuasion. He breaks down how to build value for emotional sales and sell a new identity to potential clients.

Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.

Timestamps:

(1:42) - Idealize permanent weight loss

(2:23) - Demonstrate long-term improvements

(4:30) - Explore value of being in great shape

(5:42) - Strong body and lifestyle have worth

(6:49) - Overcome objections, highlight long-term success

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