Every good story or movie follows the same 7 element pattern.

Without one of these 7 elements, audiences rarely connect with the story and it has no impact.

Ironically the best way to sell your product to the world is to use the exact same 7 elements in your sales copy, positioning, and branding.

Author turned marketing coach, Donald Miller, wrote an incredible book called Building A StoryBrand: Clarify Your Message So Customers Will Listen and in today's episode I want to break down each of these 7 elements so you can apply them to YOUR business.