In this episode of Small Business School, I sit down with Puja Malhotra, brand strategist and founder of ROOP Creative Agency. We get real about what it actually means to show up authentically online, why branding is more than just visuals, and how you can build a business that aligns with your life—not just your to-do list. This convo is a must-listen if you’ve ever felt pressure to be louder, do more, or market to everyone. Puja brings the calm, thoughtful vibes and major wisdom on how to stand out by being exactly who you are.

Key topics covered:

• Why branding is really a self-discovery journey (and why it’s okay to feel a little lost at times)
• How introverts can show up online in a way that feels right—without faking it
• Why personal and cultural identity play a big role in how you build a brand
• The power of getting clear on your “why” before diving into a full brand strategy
• How branding isn’t about constant rebranding, but building a solid foundation you can expand from

Mentioned in this episode: Find your entrepreneurial soulmates. Join the exclusive community of Canadian women entrepreneurs. Imagine finding your Work Wives™ who share the same bold, ambitious, entrepreneurial goals.

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Connect with Puja

• Website: ROOP Creative Agency
• Instagram & Threads: @roopcreativeagency

Staci's Links:
Instagram. Website.

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Head over to my website https://www.stacimillard.com/ to grab your FREE copy of my Profit Playbook and receive 30 innovative ways you can add more profit to your business AND the first step towards implementing these ideas in your business!