Simplicity is the secret to sales, and in this episode of ill communication, you’re going to find out why. 

The last thing you want to do is overwhelm your reader or sales prospect with too many choices. You don’t want to have a metaphorically jam-packed shelf of offers that makes your readers confused and so paralyzed about the choice that they choose to leave. 

That’s why today’s episode about the rule of one is so important. The rule of one is the foundation for all great copywriting. It reminds us to focus on writing for one reader, talk about one big idea, provide one offer or promise, and ask for one call to action. 

Focus on your one reader or ideal buyer. Imagine you’re having a face-to-face conversation with her. Talk about her problems, desires, objections, and dreams. When you write to your one reader, she’ll know you’re talking to her and that you understand her and her problems. 

In every sales message you write, whether it’s a Facebook ad, social media post, or sales email, you want to focus on one big idea or theme instead of trying to tackle them all. You also want to give them only one action to take so that you can increase your conversions or sales. 

Tune in to this episode to learn why simplicity is so important and how to use the rule of one in your sales copy. 

Show notes are always available at www.kimkiel.com!

Resources Mentioned:

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