Do modern writers have to be marketers? In a word, yes.

This catches many authors by surprise. Isn't it the publisher's job to promote a book? Yes, but in today's publishing climate, marketing is a joint effort一a partnership between author and publisher. In the age of social media, writers are expected to leverage their audience to boost sales.

However, this is daunting for most writers. Where should you start? What platform should you use? What type of content should you post? How often?

Today's guest is a firehose of helpful tips, and a breath of fresh air for anyone who feels intimidated by the task of promotion and marketing.

Jordan Raynor is a leading voice in the faith and work movement, and the author of several best-selling books, including Called To Create and Redeeming Your Time. As a lifetime entrepreneur, who feels called by God to start businesses, he shares his best marketing practices with senior editor Will Parker Anderson. His insights include:

• The 8 things to look for when choosing a book idea

• How to beta test every idea with your audience before you start writing

• His formula for clarifying your book idea in a single sentence

• Why one platform is all you need to grow your audience

Don't fear the marketing monster. With Jordan's strategies in hand, you can tame it. Jordan's approach will help you promote your work, while also making you a better writer in the process一one who knows the market and resonates with readers.

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Jordan's books: Called to Create, Redeeming Your Time, The Sacredness of Secular Work