Caught in the beautiful whirlwind of Giving Tuesday, I found myself reflecting on a vital lesson learned from last year’s campaign.

Imagine the scenario: you pour your passion and effort into creating a memorable GivingTuesday, only to find that the connection with your donors dwindles as soon as the thank-you emails are sent.

This episode draws from my experience with a local animal organization and sheds light on the significance of maintaining donor engagement post-GivingTuesday. Each donation reflects a personal choice amidst millions, and understanding the 'why' behind it can yield invaluable insights for your nonprofit.

In this episode I share a straightforward email template to strengthen donor relations. It’s not about surveys or impersonal data collection, but about genuine curiosity and appreciation. 

By simply asking your donors what inspired their gift, you open the door to understanding their motivations, whether it’s a social media post that moved them or a personal connection to your mission. 

These stories are treasures that can energize your team and enrich your future campaigns. Tune in to discover how pausing to truly connect with your supporters can enhance both your organization’s narrative and its impact.

The Monthly Giving Summit is BACK February 25-26 - apply to speak and SAVE THE DATE: https://www.monthlygivingsummit.com/

Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you.

Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence.

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