In an ever growing ocean of content online, what is going to make yours stand out?   How can you ensure people not only checkout your videos, articles, or podcasts but also love them, engage with them, and more importantly take the next step of diving deeper in the relationship with you and your brand?   Well it's all in how you structure things.   Today I'm sharing with you my 5 part formula for crafting the piece of content that has served me well for over a decade.