January isn't just another enrollment push. It's your launchpad for the entire year.

In this episode, Dave breaks down how music school owners can turn January sign-ups into long-term, emotionally connected families who stay through summer and beyond. This isn't about more ads or better discounts—it's about building the kind of experience families don't want to leave.

You'll learn how to use January momentum to create retention systems that quietly do the heavy lifting all year long.

In this episode, you'll discover:

• Why January is one of the most powerful (and overlooked) enrollment windows of the year
• How January enrollment directly impacts summer retention, and what most schools miss
• The real reason families pause lessons in the summer (and how to prevent it)
• Simple, repeatable ways to create emotional connection at scale
• How small, consistent touchpoints turn students into long-term members of your community
• Why systems, not memory, are the secret to sustainable retention

If you want students who stay past the honeymoon phase and parents who see your school as part of their child's identity, this episode lays out the playbook.

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