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In this episode of the Nonprofit Leadership Podcast, host Dr. Rob Harter welcomes storytelling expert Vanessa Chase Lockshin, founder of The Storytelling Non-Profit and author of The Storytelling Non-Profit. Vanessa shares her extensive experience helping organizations craft emotionally resonant, authentic stories that drive fundraising success and donor engagement. Whether you’re a seasoned nonprofit professional or just starting out, this conversation is packed with practical tips on how to build your organization’s narrative strategy and share stories in a way that deeply connects with your audience.
Vanessa walks through the core elements of powerful storytelling, how to maintain authenticity, create meaningful donor calls-to-action, and why story planning is crucial to long-term communications success. The episode also covers balancing trauma-informed storytelling with impact, the role of conflict in narratives, and how to adapt stories for various platforms from email to Instagram reels.
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Listen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon Music. Don’t forget to like, subscribe, and share with other nonprofit leaders!
By Dr. Rob Harter4.7
7878 ratings
In this episode of the Nonprofit Leadership Podcast, host Dr. Rob Harter welcomes storytelling expert Vanessa Chase Lockshin, founder of The Storytelling Non-Profit and author of The Storytelling Non-Profit. Vanessa shares her extensive experience helping organizations craft emotionally resonant, authentic stories that drive fundraising success and donor engagement. Whether you’re a seasoned nonprofit professional or just starting out, this conversation is packed with practical tips on how to build your organization’s narrative strategy and share stories in a way that deeply connects with your audience.
Vanessa walks through the core elements of powerful storytelling, how to maintain authenticity, create meaningful donor calls-to-action, and why story planning is crucial to long-term communications success. The episode also covers balancing trauma-informed storytelling with impact, the role of conflict in narratives, and how to adapt stories for various platforms from email to Instagram reels.
Key Topics Include:
Mentioned in This Episode:
This Episode is Sponsored By:
Links to Resources:
Subscribe and Share
Listen and subscribe to the Nonprofit Leadership Podcast on iTunes, Spotify, or Amazon Music. Don’t forget to like, subscribe, and share with other nonprofit leaders!

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