Artificial intelligence is taking over the world of market research with its ability to accurately predict human responses. But how can you best use AI to help make informed decisions about your business?

This episode, Elena, Angela, and Rob dive into the world of AI-driven market research, exploring the latest advancements in and practical applications of large language models (LLMs) for better understanding your audience.

Topics covered:   

• [0:47] Exploring AI and market research with LLMs
• [1:03] Study on language models simulating human responses
• [4:45] Synthetic audiences vs. traditional methods
• [11:00] Practical uses of LLMs in marketing
• [14:47] Launching ScriptSooth for pretesting TV commercials
• [20:23] History of pretesting and transition to synthetic audiences
• [22:01] Potential futures of AI 

 





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Resources: 
2023 Cornell University Study: https://doi.org/10.48550/ARXIV.2209.06899
 
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