Don’t we all wish we could get inside the heads of our potential customers and find out what they want it will take in order to close the sale with them? Well, you actually can…kinda.

According to neuromarketing expert, Felix Cao, you can apply certain brain activity measurement strategies to measure a subject's response to specific products, packaging, advertising, or other marketing elements to help persuade them into taking your desired action. So stop wasting money and time marketing to the wrong part of your customer’s brain, and start implement strategies that speak to their primal brain.