ill communication: copywriting tips & sales strategies for small businesses

How to use the stages of awareness to craft copy and messaging that drives more sales


Listen Later

What if the reason you're struggling to attract high-ticket clients isn't your offer—but your messaging?

In this episode, we're diving into the five stages of awareness and how they shape your marketing success. If you're frustrated by attracting the wrong type of clients, struggling to sell your premium offers, or wondering why your messaging isn't resonating with your ideal buyers, this episode is for you. I'll break down the legendary Eugene Schwartz’s five stages of awareness and show you how to align your messaging to meet your audience where they are—so you can move them seamlessly toward a confident "yes." Plus, I'll share how a simple shift in positioning helped one of my clients start attracting the high-level buyers she truly wanted.

Topics We Cover in This Episode: 

  • The crucial mistake that’s keeping high-value clients from seeing your offer
  • How to move potential buyers from “just browsing” to “ready to invest”
  • The five levels of awareness and how they dictate your marketing strategy

Tune in to learn how to refine your messaging and create a direct path for your ideal, high-ticket clients to say yes to working with you!

Show notes are always available at https://www.kimkiel.com/podcast!!


Resources Mentioned:

If you think there's a disconnect in your messaging and positioning, book a complimentary Sales Strategy and Success call: https://bookacallwithkim.as.me/SuccessCall

I would love to connect on Facebook: www.facebook.com/KimKielCopy, Instagram: www.instagram.com/kim_kiel_copy, and Linkedin: www.linkedin.com/in/kimkiel


Text me a question or comment!

...more
View all episodesView all episodes
Download on the App Store

ill communication: copywriting tips & sales strategies for small businessesBy Kim Kiel - Marketing & Copywriting Strategist

  • 5
  • 5
  • 5
  • 5
  • 5

5

17 ratings


More shows like ill communication: copywriting tips & sales strategies for small businesses

View all
Radiolab by WNYC Studios

Radiolab

43,817 Listeners

This American Life by This American Life

This American Life

90,791 Listeners

Nutrition Diva by QuickAndDirtyTips.com, Monica Reinagel

Nutrition Diva

1,685 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,073 Listeners

TED Radio Hour by NPR

TED Radio Hour

22,170 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,447 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,581 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,620 Listeners

The Goal Digger Podcast by Jenna Kutcher

The Goal Digger Podcast

12,055 Listeners

The Copywriter Club Podcast by Rob Marsh

The Copywriter Club Podcast

210 Listeners

Feel Better, Live More with Dr Rangan Chatterjee by Dr Rangan Chatterjee: GP & Author

Feel Better, Live More with Dr Rangan Chatterjee

4,072 Listeners

Front Burner by CBC

Front Burner

448 Listeners

The Marketing Freelancer: Unicorns Unite by Emily Reagan | Digital Marketing Virtual Assistant

The Marketing Freelancer: Unicorns Unite

97 Listeners

Search Engine by PJ Vogt

Search Engine

4,024 Listeners

The Mel Robbins Podcast by Mel Robbins

The Mel Robbins Podcast

20,901 Listeners