Key Points:

• Tapping into pre-existing demand (00:40)
• Listening to customer demands with Alina Vandenberghe - Co-Founder of Chili Piper (01:45)
• Moving away from feature-based differentiation with Guy Yalif, CEO of Intellimize (03:25)
• Niching down and focusing on a specific audience with Nathan Barry, founder and CEO of ConvertKit (06:00)
• Out-innovating the competition with Colin Nederkoorn, founder and CEO of Customer.io (08:10)
• Doubling down on organic content marketing with Patrick Campbell, founder and CEO at ProfitWell (10:05)
• Educating your customers with Patrick Campbell (13:45)
• Creating a community with Alex Kracov, former VP of marketing at Lattice (15:10)
• Perfecting your operations and processes with Devin Bramhall, CEO at Animalz (16:50)
• Creating a category with Tamara Grominsky chief strategy officer at Unbounce (18:50)
• Creating a great offer or freemium plan with Patrick Campbell, founder and CEO at ProfitWell (21:10)
• Piggybacking on growing ecosystems such as Shopify or Chrome with Ben Jabbawy, CEO of Privy (22:05)
• Attracting the best talent (24:10)
• Building moats with Morgan brown, VP Growth at Shopify (24:50)
• Building long-term relationships (25:45)
• Wrap up (26:10)

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