So you've heard about blogs, content marketing and how important it is. But what does content marketing actually mean? And how do you write a blog post that attracts new customers to your online store?

We are talking blog writing this week on the eCommerce Marketing Society Podcast. 

Your blog can play such a powerful role in your eCommerce sales funnel or customer journey. From helping you get found on Google to educating potential customers right through to growing your email list and of course... making sales!

But given all the hats an online store owner has to wear, it's not surprising that your blog quickly falls into the too-hard basket. 

This episode is going to break down how to write SEO-driven blog copy to help you grow your eCommerce business, organically. 

My guest today is the wonderful Katrina McKinnon. Katrina is the Founder of CopySmiths.com. A company that creates quality blog content specifically for e-commerce stores!

In this episode we cover:

• Why having a blog on your online store is so important
• How a well-written blog can attract AND convert new customers to your brand 
• Creative SEO strategies for your blog 
• How to research your blog topics
• How to structure your blog content 
• How many words a blog post should have 
• How imagery and creativity are the keys to a compelling blog post 
• Why content is King but creativity is QUEEN! 

And so much more! 

If you love this episode please drop into my DM's and let me know! Even better, leave me a 5-star rating and review on Apple iTunes here

This episode is brought to you by eComm Grow Strong - my signature 12 week group coaching program for online store owners.

Doors open again in February 2023! In 12 weeks you will have transformed your marketing, mindset and results plus walk away with a fully customised 12-month plan for more engagement, traffic, sales and profit! 

Get on the waitlist here and save $200 off the course price! 👇🏼

https://lisabyrne.com.au/ecomm-grow-strong-waitlist/ 

See omnystudio.com/listener for privacy information.