In a Nutshell: Whether you're writing website copy, sending email newsletters, social media posts, physical mailers, or a combination, you have to master the psychology of engagement to turn your prospects into clients and keep your business growing. 

Guest: Adam Bensman. Adam is one of the top direct response copywriters and consultants in the country, and he has a particular expertise in helping financial advisors improve their marketing.

My Key Takeaway: If you want win more business from your copywriting, you need to craft a compelling offer that:

1. Differentiates your firm.
2. Reaches your ideal client right where they are.
3. Addresses the questions that are going in their mind.
4. Provides a high level of perceived value. 

Also Learn

1.  Why you should delete your glossy headshot from the top of your emails, open with an ellipsis (...),  and always end with a PS.

2. How to address your prospect's pain by appealing to the "search trigger" that brought them to you in the first place. 

3. What 4 quadrants Adam says your marketing needs to hit in order to set yourself apart and demonstrate your value to your audience.