February 07, 2025

How Todd’s Curry Sauce is Disrupting the Food Game – A Conversation with Elliott Ramsdell

34 minutes

On this episode of The Pizza King Podcast, I sit down with Elliott Ramsdell, the mastermind behind the rapid rise of Todd’s Curry Sauce. We dive into his journey from running a digital agency to launching a game-changing sauce brand and how he’s disrupting the food industry one bottle at a time.

Elliott shares how he went from branding and marketing to rolling up his sleeves and scaling a sauce business with a unique vision: getting Todd’s Curry Sauce into as many mouths as possible. We talk about the power of relationships in business, how great products spread through word-of-mouth, and why loyalty—both in customers and in partnerships—drives long-term success.

🔥 Key Takeaways:

How Elliott transitioned from digital marketing to food service and CPG.

The importance of building a brand through storytelling and personal connections.

Creative ways pizzerias can add new revenue streams through sauces, merch, and loyalty programs.

How Todd’s Curry Sauce is shaking up the foodservice industry and landing in major restaurant chains.

Why personalization and direct customer relationships are key to growing a product-driven business.

Plus, we swap some killer pizza topping ideas using Todd’s Curry Sauce (trust me, you’ll want to try this). If you're a restaurant owner, marketer, or just love hearing about innovative food brands, this episode is packed with gems!

👉 Tune in and hear why this sauce is making waves—and how you can get your hands on some!

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