As we continue to honor Black History Month, we are re-airing one of our favorite NMB episodes with Vo Williams, an incredibly talented hip-hop artist based in Los Angeles. Vo is originally from Sarasota, Florida, and has been extremely successful in getting his music synced in film, commercials, TV shows, and video games. He has thousands of sync placements and makes a lot of money from them. He is also the beloved instructor for 'Ari's Take Academy's Advanced Sync Strategies' course.

We go in deep to discuss practical, tangible, actionable steps you can take to get your music synced. Break out your notepad because you’re going to learn a lot.

Quick links: 

2:00 - About Vo Williams

7:40 - When Vo thought he could pursue music professionally

11:41 - Vo’s focuses at his performing arts high school

14:27 - Vo’s next steps after he won a number of rap battles

23:47 - Vo’s ghost writing and first time seeing music get synced

28:15 - When Vo moved out of Florida and to Los Angeles

30:55 - When Vo started getting into sync licensing

35:06 - Vo’s first sync

38:24 - Breaking down Vo’s first sync deal, payment, and royalties

44:43 - The difference between a sync licensing company and a music library

49:54 - There’s a lot of money in the backend royalties for sync licensing

57:47 - How Vo went direct to various brands independently

1:02:10 - Thinking about emotions when writing music and how they can be placed in sync

1:03:43 - The production techniques that work really well in picture and why it works so well

1:11:53 - More on how Vo got syncs independently

1:14:14 - How to contact music supervisors and get started in sync licensing

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Connect with Vo Williams: 

Spotify: https://open.spotify.com/artist/18KIg6ST1nUjVUvAlEB6ak?si=Uw72k5GzRKGrLYQx07mJ5w

Instagram: https://www.instagram.com/thisisvo/

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