Sales Game Changers | Tips from Successful Sales Leaders

How Washington DC Won a Monster Tech Conference with Linda Erickson


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This is episode 724.

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Today's show featured an interview Linda Erickson of the Star Speaker Academy.

Find Linda on LinkedIn.

LINDA'S TIP:  "I want to emphasize the power of using stories into your deliveries. If I would have said, “Oh, the Convention Center has 73,000 square feet,” they aren’t going to remember it. But they’re going to remember a Guinness World Book of Records. They’re going to remember the inaugurations. Those are the things that you leave people with, and you can always give them the information after. Data and information is good to a point, but it can also kill you."

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Sales Game Changers | Tips from Successful Sales LeadersBy Fred Diamond

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