How We Got There

Jon Jessup, CEO and Founder of 1440.io, launched his first AppExchange app in 2009 and is an active member of the Salesforce ISV community. His company 1440 has three products listed on the AppExchange today including Commerce Studio, Reputation Studio, and Translation Studio. He shares his feedback on why he builds on the Salesforce platform and some go-to-market tips for more technical founders.

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.

Mike Wolff, SVP Global ISV Partners at Salesforce, talks about what he took from his direct sales experience to help guide him in his role with the ISV channel and shares a tip for how ISVs should best work with their PAMs (Partner Account Managers) - leveraging a V2MOM.

If you’re unfamiliar with V2MOM, it is a technology to drive alignment on top priorities across Salesforce’s business. If you haven’t already adopted something like OKRs or Traction (with ROCKS), the clarity it will provide is immense because if everything is important, then nothing is.

Vision — what do you want to achieve?

Values — what’s important to you?

Methods — how do you get it?

Obstacles — what is preventing you from being successful?

Measures — how do you know you have it?

To get started, check out this blog post about how to your own V2MOM and there is even a trail on Trailhead that helps you walkthrough adopting this technology at your business.

This episode is brought to you by Appiphony. Appiphony is a leading Product Development Outsourcer that has been helping AppExchange partners architect, develop and get their apps through the Salesforce security review, since 2009. Appiphony is the only PDO funded by Salesforce Ventures and its customers include Stripe, Slack, LinkedIn, Docusign, and Salesforce. Visit www.appiphony.com to learn more about how Appiphony can help your organization successfully launch their app on the Salesforce AppExchange today.

JP Leggett, CEO and Founder of Squivr, talks about how he came up with the idea of Squivr by living the pain of account transitions in the Sales/CS world and about how to maintain sales cycle control when partners like Salesforce bring you the deal.

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.

Brandon Metcalf, CEO & Founder of Place Technology (placetechnology.com), talks about building multiple apps in the Salesforce ecosystem and when to think about TAM (Total Addressable Market) and SAM (Serviceable Addressable Market) for your organization.

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.

Phil Lelliott, Alliance Director International at Copado, talks about how going to market in EMEA (and the rest of the world) differs from going to marketing in North America in the Salesforce ecosystem. Phil has built his career in the ecosystem from his time at DocuSign, Conga, and now Copado. For US-Based ISVs, he recommends a general path of focusing on the UK, the Netherlands, and the Nordics prior to going to France & Germany as those countries really need a native speaker to find success.

Niji Sabharwal, Cofounder & CEO of AgentSync (www.agentsync.io), talks about launching the company, leaning into alliances early, and how investing in SEO helped them land their early customers...all while moving from the Bay Area to Denver in the midst of a pandemic!

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.

Nam Le shares Workato's (www.workato.com) journey in the Salesforce ecosystem going from inbound partner activity to a focused approach on outbounding new partners predictably over the last 18 months.

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.

Susie Wallingford of Prodly (www.prodly.co) shares her approach to defining an IPP (ideal partner profile) and how to focus on SI (System Integrator) relationships that will help your business grow.

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.

Eric Wu shares TaskRay's journey in the Salesforce ecosystem over the last 10 years and touches on what he has learned about himself along the way.

I hope you enjoy and if you want to hear more from Eric from TaskRay, check out his podcast called Feeling Felt.

This episode is brought to you by Codescience. CodeScience is a founding member of the Salesforce Product Development Outsourcer program. The only Master PDO, CodeScience helps businesses thrive on the AppExchange by guiding them through the full solution lifecycle, from building to commercialization and deployment. CodeScience has helped build 10% of the apps on the AppExchange, including solutions for nCino, IQVIA, Salesforce, MailChimp, and more. Visit www.codescience.com to learn how CodeScience can help your business win in the Salesforce ecosystem.