Join Katie Thomas CPA, a top accounting influencer, as she reveals the secrets to successful podcasting for accountants and CPAs

In this episode, host Rob Brown interviews Katie Thomas, a podcasting expert, about the benefits of podcasting for accountants and finance professionals. Katie makes a compelling case for why podcasting is worth the investment of time and resources, even in a crowded space with over 5 million active podcasts.

Katie explains how podcasting helps build relationships and trust with both existing and prospective clients. It establishes you as an expert in your niche and gives you a platform to share valuable insights. Podcasting also generates content that can be repurposed across social media, your website, and other marketing channels.

Some of the key benefits Katie highlights are:

• Podcasting builds intimate, "peri-social" relationships with your audience at scale.
• It's an evergreen source of content that continues generating value long after publication.
• You gain access to incredibly granular analytics about your listeners.
• It helps with recruiting talented team members who want to be part of something perceived as great.
• The barrier to entry is lower than most people think - you don't need millions of downloads to derive tremendous value.

Katie also offers practical tips for getting started, like batch recording episodes in advance for busy seasons and working with a professional agency so you only have to focus on the recording.

Key Takeaways:

• Podcasting builds trust and relationships with your audience.
• It establishes you as an expert in your niche.
• A podcast spearheads content that can be repurposed across channels.
• You don't need millions of listeners to benefit.
• Consider hiring an agency to handle production so you simply have to record.

"When you have a podcast, you can invite people onto your platform. People love to share what they're passionate about, what their knowledge about, and for you, you get to build that relationship."

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The Accounting Influencers Podcast drops every Monday to accounting professionals, finance specialists, software vendors, tech providers and influencers across 150 countries in the accountancy, CPA and bookkeeping space. To participate in our international virtual speed networking events for the accounting community, book your place at the next gathering: https://accountinginfluencers.com/events. Great to build your personal brand and make valuable industry connections in return for a small donation to charity.

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