AI is probably the hottest topic in business right now. And while the core technology is far from new, the launch of ChatGPT has kickstarted a fresh frenzy around AI’s implications for marketers especially.

In fact, marketing might be the category of work most impacted by artificial intelligence. In this episode, Elena is joined by Marketing Architects founder Chuck Hengel to discuss how marketers should approach experimenting with AI to improve both efficiency and quality of their work, what it means to look at AI as a “partner in creativity,” and how much the entire industry is still learning as the technology continues to evolve.

Topics covered:

• [02:20] How did AI become the biggest topic in marketing news?
• [07:25] AI’s potential is much more than increasing efficiency
• [09:30] Where should marketers begin to apply AI to their daily work?
• [20:00] Why AI’s value is inherent to its ability to process massive amounts of data
• [22:10] How to develop guardrails to protect from AI’s downsides
• [25:00] Lean into learning with AI to become super-marketers

To learn more, visit marketingarchitects.com/podcast.

Resources:
2023 Adexchanger Article
2017 The Marketing AI Institute Article
2023 The Marketing AI Show Podcast
2023 Quartz Article

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