Sarah Coles is in the house for the second of a three-episode series about how words can transform healthcare. Sarah shares some provocative thinking about how we can look to retailers to understand how they use journey-based content to create relationships. She dives deep into the investments that are needed to create those relationships as we head into this new unknown era of healthcare.

All that, plus the Flava of the Week about the implications of Mark Cuban’s Cost Plus Drug company opening its online pharmacy in an attempt to disrupt high-cost medications.

Thanks to Persado for spreading the awesome, yo! Visit Persado.com to learn more about their pre-developed, pre-optimized marketing messaging focused on improving health goals and business objectives.

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