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Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back.
By Kris Clewell / Overcrest4.9
274274 ratings
Kris and Jeff Bull unravel the complex story behind the legendary carmaker’s rise, decades long fall, and controversial rebranding efforts. Jeff, a branding and marketing veteran with years of experience working with high-profile brands, offers his sharp insights on how Jaguar lost its way—and what it might take to claw its way back.

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