In HSTLUP's episode 2, Clint & Jonathan interview Dr. Michael Jiang an Emory graduate, who graduated and entered the world of neuroscience on a mission to help people mitigate stress
Index of episode's content below:
3:20 - "The Brain Is The Final Frontier" - Advancements in neuroscience have been slow and Dr. Jiang believes that when properly explored, this frontier can deliver answers to humans.
12:28 - Becoming An Accidental Entrepreneur - Dr. Jiang found problems in the market, needs that he and his friends shared, and a dying passion to do something good for humanity. After working on strokes and other diseases at Emory, he was inspired to continue doing positive work for people.
21:50 - Nerv: A Solution For Stress That Wasn't Stigmatized - A way to have a convenient, healthy, legal alternative to combat stress and anxiety. Dr. Jiang breaks down the design, marketing, and ingredients (including phenyl Gaba) of the flagship product Neve 'Shots'.
35:05 - Benefits of Nerv - Nerv is available to help with many stress-related symptoms as well as healing properties including muscle pain after workouts, premature ejaculation, and a cluttered mind
41:58 - From Cooking In A Kitchen To Distributing In 4500 CVS Stores Overnight - How having a product backed by science that could be used by anybody at any age gives you the confidence to successfully endure the entrepreneurial journey.
46:04 - Importance of Scaling A Business With The Right Partners - Creating an intellectually diverse team is a key part of success. As an entrepreneur, especially in a time of growth and scale, it is key to be aware of your strengths and weaknesses and ensure the right team gets build around them.
47:27 - When growing from 200-4500 stores, everything about business operations has to change. Scaling rapidly may not be possible, and if it is possible, you may be required to say "no" more often than you say "yes"
54:47 - "You don't want an attorney when you need any attorney" - proactive beats reactive and you want to minimize requirements of "need".
57:30 - Crowdfunding is a combination of investment and sales. Customers are funding the creation of a product (R&D, Logistics, Etc.) . Early stage product enthusiasts back with investment in exchange for being the first people to get their hands on the product.
1:04:45 - www.getnerv.com
1:06:15 - How do you plan for problems? Skeptical meets comprehensive - think about problems from as many angles as you can. Is it a cultural problem? a Social Problem? A structural problem? Develop a plan and test hypotheses - Look for micro-angles and macro-situation, using the Big 5 questions (What, Where, When, Why, How).
1:08:30 - Smart Goals (Specific, Measurable, Attainable, Realistic, & Timely)
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