In this episode, Cole talks with Kate West, the director and producer of Huckberry Presents, to discuss the DIRT series. They explore the evolution of episodic content, the importance of understanding the audience, and the unique point of view that Huckberry brings to the outdoor industry. Kate shares insights on building trust and community, the significance of authentic storytelling, and the hard work that goes into creating successful content. In this conversation, Kate discusses the intricate process of content creation for Huckberry, emphasizing the significant behind-the-scenes work that goes into producing episodes. She highlights the importance of connecting content to commerce, the role of funding and partnerships, and the balance between quality and quantity in content production.

Key Topics Covered:

• Discovery is a key element in Huckberry's storytelling approach.

• Funding and sponsor opportunities

• Episodic content allows for community building on platforms like YouTube.

• The success of DIRT is rooted in years of foundational work building trust and a point of view.

• Email marketing is a crucial amplification tool.

• Connecting content to commerce is an ongoing challenge.

• There is a saturation of similar outdoor content.

About the Backcountry Marketing Podcast

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This podcast is produced by Port Side Productions. We're a video production outfit that believes great marketing is great storytelling. Storytellers by day, podcasters by night. We started this podcast because it's these types of deep, fundamental questions that keep us up at night. Thanks for tuning in!

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