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In this episode of the Hueman Resources Audio Blog, we're diving deep into the art of advertising job postings online. 

With millions of job seekers actively engaging online, it has become essential for organizations to master the art of advertising digital job postings.  

At a basic level, posting a job online is a straightforward process. Write a job description, choose a job board, and post it. However, you'll need to go the extra mile to maximize the number of people who see your posting and fit your candidate persona.  

From crafting your candidate persona to selecting the right advertising platforms, we’ll explore practical strategies to ensure your job postings stand out in a saturated job market.  

Key Points Covered: 

• With millions of job seekers active online, mastering digital job postings is essential for organizations. 
• Crafting effective job postings involves understanding your ideal candidate, keyword optimization for search engines, and strategic platform selection. 
• Identifying your ideal candidate through research and development of a candidate persona is crucial for targeted recruitment marketing. 
• Utilizing SEO techniques involves incorporating relevant keywords to match job seekers' searches and maximize visibility. 
• Selecting the right platforms to advertise job postings depends on factors such as the position's technicality, candidate pool size, and focus. 
• Various job boards offer different pricing models, from pay-per-click to per-applicant charges, requiring strategic allocation of recruitment budget. 
• Measuring job posting performance through key performance indicators (KPIs) like impressions, views, click-through rates, and applicant quality allows for data-driven adjustments. 

Related Links:  

• Original Blog: https://www.huemanrpo.com/resources/blog/how-to-advertise-your-job-openings-online 
• Google Keyword Planner: https://ads.google.com/home/tools/keyword-planner/  
• Google Trends: https://trends.google.com/trends  
• How to Write Job Descriptions That Attract Top Talent: https://www.huemanrpo.com/resources/blog/write-job-descriptions-that-attract-top-talent 
• LinkedIn Job Postings Information: https://www.linkedin.com/job-posting 
• Indeed Pricing: https://www.indeed.com/hire/o/pricing  
• Niche Job Sites: 
• Engineering.com/jobs 
• Constructionjobs.com 
• Healthcarejobsite.com 
• Must-Know Job Website Statistics for Your Online Recruitment Strategy Article: https://www.huemanrpo.com/resources/blog/must-know-job-website-statistics  
• Hueman Website: https://www.hueman.com  

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