The public is concerned about the accuracy of food marketing, particularly  antibiotic usage in animal products according to research by Food Forward. Promoting the illusion of exceptional animal treatment and practices while masking industrial conditions under which animals are raised and slaughtered, is called humane washing. Andrew DeCoriolis, Executive Direcror of Food Forum explores Americans’ knowledge of and expectations for meat labeling, support for transparency and regulation of meat industry marketing around issues like antibiotic usage, and the extent to which marketing misleads the public. www.foodforward.com