\”Green Washing\” is a better recognized term than \”Humane Washing\” but it\’s the same idea of claiming to be as good as your customers want to hear. Exaggerations or plain mistruths take liberty with the true facts of the matter.  Farm Forward is one organization that is watching and calling out retailers and others in the food chains that they believe are making animal welfare claims that cannot be substantiated. Ben Goldsmith is the  Co-founder and Chief Strategist of Farm Forward and organization that openly calls for the end of \”factory farms\” to be ultimately replaced with more equitable, sustainable and humane practices. www.farmforward.com