HUNGRY.

TOTAL HONOUR to sit down for a podcast part two with the legend Seth Godin.

We go DEEP into the Strategy + Brand + Storytelling Secrets of the best challenger brands

Tony’s Chocolonely vs. Cadbury’s

Blank Street Coffee vs. Starbucks

Nespresso vs. Kenco

Farmers Markets . Supermarket Lettuce

Teaser below, fully eppy Monday morning

ON THE MENU:

1. David Chang Momofuko + Brussel Sprouts with bacon Rule: Pick your customers, pick your future - “Some customers will cross the street for your brand promise”
2. Nike vs. Hyatt Regency Trainer: “9/10 a rebrand is just a relogo exercise. q logo is NOT a brand”
3. Why Brand is the story people tell themselves about the promise you’re making
4. Farmers Market vs. Supermarket Lettuce: Why Strategy * Storytelling SIMPLY have to dance together
5. The Warm Apple Pie Rule: “Storytelling doesn’t have to be words”
6. 1000 Year Marketing Rule: Status, affiliation, freedom of fear
7. Delicious = Dumb. Saying your brand is delicious is dumb “we do not have a delicious shortage”
8. Surfing & Strategy: Good surfers just pick good waves - what wave are you on?
9. Why Functional Beverages are Stupid “Food and drink is often moments of inspirations, vs long tails of commodity”
10. The Time, Game, Empathy, Systems of Strategy: Nespresso vs. Starbucks vs. Blank Street Coffee
11. The Circle of Us vs. The Circle of Now: Tony’s Chocolonely vs. Cadburys “What are you doing today? You’ll be glad you did tomorrow”
12. Why Marketing to an Alien Species: Marketing is a cultural signal “They’re only weird to you, not weird to them, you’re weird to them”
13. Why Elegant Strategy = Simplify then add lightness
14. Baby’s Don’t care about Albania “your goal is to extend the Circle of Us vs. Circle of Now”

 👌 

Listen to the full episode here

 

a brand building master class like you've NEVER head before

Botivo Drinks | B corp are one of my fave brands

The level of DEPTH Imme Ermgassen and Sam Paget Steavenson have gone into to build BOTIVO is CRAZY

You're in for an ABSOLUTE TREAT 

ON THE MENU:

1. How BOTIVO was Born out of a Unusual Request at Lavish Parties like Calvin Harris, Ellie Golding, Prince Harry & Megan 

2. Always Go Against the Category: Be a pleasure brave brand in a sea of moderation

3. Make something your CONSUMERS ACTUALLY WANT “there’s a difference between TASTY and IMPRESSIVE

4. The 4 Brand tensions to brand (this is GENIUS)

- cultural tension: the zeitgeist 
- category tension: white space + counter opportunity 
- consumer tension: who are they and why are they different 
- What can you do no one else can do

6. Why BOTIVO created 21 characters for a dinner party with actual names who are their mates 

7. Seth Godin’s Psychographic vs Demographic “STOP Targeting Gen Zzzzzz” 

8. Ray Dailio Brand Building Principles “In life think about 2nd, 3rd, 4th order consequences of decisions making” BUT in brand building “ think of 2nd, 3rd, 4th brand touch points to build real depth

9. 2nd, 3rd, 4th order brand touch ponts = Slowwwwwlyyyyy introduce more touch points = increase occasions = increase consumption frequency = increase Rate of Sale 

10. Stephen Pinker’s Strawberry Cheesecake Principle: Priming people for perfect experience 

11. Why BOTIVO act like a Theatre House = Set the stage = Theatrical tone of voice = Great brand = stories 

12. Why hard is an unfair advantage + you need insane amounts of stamina 

👌 

FULL EPISODE:
Apple
Spotify
Youtube

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Listen to the full episode here

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Art vs. Commerce: How Elspeth balances creative freedom with business realities.

Photographer Elspeth Vincent's journey, highlighting her artistic development and the business lessons she learned.

Early Inspirations: Elspeth’s family influences and initial artistic explorations.

Role of Mentorship: How photographers like Hanina shaped Elspeth’s growth.

Finding a Unique Style: What makes Elspeth's style distinct and how experimentation helped.

Overcoming Imposter Syndrome: Strategies Elspeth used to combat self-doubt.

Pricing, Packaging, and Marketing: How Elspeth sets rates and finds clients.

The Impact of Burnout: Elspeth’s experience with burnout and recovery.

Passion and Career Fulfillment: How Elspeth’s passion contributes to her well-being.

Entrepreneurial Parallels: Resilience and confidence in her artistic and business journey.

Advice for Aspiring Photographers: Tips on finding a niche and building a client base.

♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

ON THE MENU:

1. Elspeth's photography of founders
2. Elspeth's travels to L.A. and New York
3. Work with notable people: Tom Straker, Jamie L., Ed Williams
4. Connections with many founders
5. Lessons learned from successful people
6. Discussion of the creative process
7. Hustling and building your own brand
8. Inspiration for building out Hungry.
9. Elspeth's personality and coolness
10. Encouragement to enjoy the conversation

FULL EPISODE:
Youtube
Apple
Spotify

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out 

Absolutely LOVED this conversation.

Jack is well-traveled, well-read and well-fed.

Whipper-smart and great fun.

Perfect ingredients for a perfect conversation partner.

Our conversation oozed and grooved from Surfing to Sauces, Bad Bosses to Best MBA’s

Jack’s taken the reigns from Rick and is captaining the Stein Ship into future waters.

You’re in for a treat.

 ♨️Still bloody HUNGRY? Course ya are. Each week I spend 15 hours writing my newsletter. It’ll take you 5 mins to read. Full of wisdom from the biggest names in food and drink. Subscribe here 🍲 

ON THE MENU:

1. What Surfing Teaches You about Cooking & Business: “Understand the basics of your environment “
2. The Art of Catching Waves and Making Sauces: Pressure + Tempo of Surfing & Servic:
3. Why the Best MBA is a Kitchen Porter: why NOMA gave their Kitchen Porters Equity
4. Life and Travelling Lessons from his old man Rick Stein: “When you travel, travel with eating in mind”
5. Vanilla Sea Bass Principle: The Hidden Danger of 1% Improvement “1% improvement has a cost”
6. Why the Stein Group have a David Bowie Style Council to measure “brand”.
7. “Why everything is craft, even the very worst bits are a form of craft”
8. The Stein Succession Plan: How Jack forges his own path vs. being known as Rick Stein’s son.
9. Stein’s Path to Growth is Hidden in Plain sight: “the rooms made the business”

 👌 

📙Download HUNGRY Big Banging Reading list here 
🧾 HUNGRY survey would be so grateful if you may please fill out