In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level.

We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Media Club Phoenix, to bring you up to speed with the “2021 State of Social Media.” Here’s what he has to say about where social media is headed and how your business can stay relevant.

Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible.

The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions, to give you a complete run-through of how to use Facebook’s lead generation ad feature to gain leads without a site of your own.

Everyone wants to be a part of an incredible culture while feeling like they are on the winning team. They also want a balanced life where they are productive at work and present at home, and of course, so do you. Working from home in a COVID environment hasn’t changed any of that. What it has done is make it clear that it’s even more of a priority than ever before. In this session, we’ll walk you through how strengthening the 6 Key Components of your business is the key to incredible team health, productivity and a balanced life.

When you want to set the stage for a successful business, the best thing you can do is get it right from the start.

To help you nail your launch, Robin Reed — CEO of the Black Chamber of Arizona and principal partner at EmFluent — provided a handful of key tips in his talk, “Organize Your Business for Success in 2021.” 

Paycheck Protection Program loans are back. Thanks to legislation passed in December 2020, businesses across the United States may be able to access more and improved funding to support them during tough times.

Jennifer Mansfield, founder of JJMansfield, guides us through everything you need to know about PPP round two.

When a new year comes around, it’s easy to get overwhelmed by the future. But sometimes, all you need to do is fully understand your wants and needs and you can be on a path toward a more fulfilled life.

In her talk — “Design Your Life® Design Your Year” — Laurie Gerber of Handel Group provides the skills you need to create the life you want.

Tips on how to better manage the product from raw material, production, transport and logistics, agencies and branches, warehouse or warehouse, sale, fracture, and distribution and delivery to the customer.

Developing a successful site, understanding Search Engine Optimization (SEO), and other online marketplaces.

We all know 2020 has been a year of immense change — and the change certainly won’t stop the moment it becomes 2021. In the midst of any shift, great business leaders are the ones who step up to ensure they and their teams are prepared for every next step.

On December 8, we invited Paula Cizek, chief research officer of NOBL, to empower you to tackle change with grace.

As we look back on 2020, we all know it’s been an undoubtedly difficult year for businesses. The good news is, when we look back even further, we know that our economy and businesses have experienced these same downturns before — and many brands have survived.

Dustin Diehl, director of strategy at WHYFOR, emphasizes the importance of responding, not reacting. In his talk, “Brand Survival - During and After 2020,” he explains how to act in tough times without resorting to knee-jerk reactions that could break your business.