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HUUB episodes

  • How to Build a Business Around Your Intellectual Property

    You’ve got a brilliant invention — great! But now, it’s time to build your business. To actually profit off your new idea, you need to protect your intellectual property, choose a business structure, and more.

    Burt Skiba and Brint Hiatt, founding partner at HPS Law Group, offered their tips on “How to Build a Business Around Your Invention.” 

    41 min
  • SizeUp Mesa Training

    The City of Mesa is investing in a new business analytics tool that’s built for small businesses. SizeUp is an enterprise-grade tool that can help you understand your business performance, get to know the ecosystem you’re operating, and optimize your marketing budget — all without hiring an in-house business analyst.

    On May 13, Mario Ubalde, director of customer success at SizeUp, provided a live demo of the business intelligence tool to help you navigate it.

    41 min
  • Grow With Google: Reach Customers Online with Google

    With billions of searches happening every day, Google is easily a key place for businesses to advertise. Customers need your help, and if you can provide it, you can stand out.

    We invited Gabriel Ortiz of Primero Negocios to help you learn the best ways to reach your target audience with Google.

    44 min
  • How the Law Can Help You Build Equity in a Brand

    A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity.

    We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.

    33 min
  • Preparing Your Restaurant Revitalization Fund Application

    Restaurants, bars, and similar businesses were some of the hardest hit businesses during the COVID-19 pandemic. Now, they’re getting a chance to thrive again. The long awaited Restaurant Revitalization Fund is here to help businesses keep their doors open in the long term.

    We invited Laura Suarez, program director at Prestamos Women’s Business Center, to walk you through “Preparing Your Restaurant Revitalization Fund Application.”

    57 min
  • Grow with Google: Make Your Website Work For You

    Your website is a powerful tool that can help you achieve your business goals. If you design it right, it can help you expand your reach and achieve the results you want.

    We invited Gabriel Ortiz, founder of digital marketing agency Primero Negocios, to help you “Make Your Website Work For You.”

    54 min
  • How to Mess Up Your Small Business - Case Studies in What Not to Do

    In business and in life, it’s always ideal to learn from others’ mistakes, rather than your own. Legal issues can be especially time-consuming and costly — and they can even cost you your business.

    We invited Brint Hiatt and Clark Proffitt, founding partners at HPS Law Group to provide some case studies of real-life (anonymized) businesses that screwed up, as well as tips on how you can avoid the same mistakes.

    32 min
  • Understanding Privilege

    Speaking about privilege can be uncomfortable. Still, its importance is immense. Only when by acknowledging the reality can we build better workplaces, improve society, and improve ourselves.

    According to Tyreek Moore, president of diversity at Handel Group, you need to face discomfort to grow. With this summary of his talk, “Understanding Privilege,” you can start to have uncomfortable conversations that drive change.

    1 hr 1 min
  • How to Engage Customers Through the Power of Story

    Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one.

    To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs, to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, demo and Q&A now.

    48 min

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