Businesses will learn the importance of content, keywords, and conversations, utilizing analytics, understanding local and global competition, advertising, and leveraging social media and linking sites.

Aprenderán la importancia de su contenido en línea, las palabras clave y las conversaciones, utilizando análisis, comprendiendo la competencia local y global, la publicidad y aprovechando de sus redes sociales y la importancia de los sitios de enlace.

Explorarán los tipos de cobertura comercial disponibles para las pequeñas empresas. Aprenderá sobre los requisitos básicos y las recomendaciones para ayudar a proteger su negocio.

Businesses will explore the many types of business coverage available to small businesses, including basic requirements and recommendations to help safeguard assets.

Businesses will learn to understand business ethics and the common mistakes made by small businesses, understanding implications of decision making especially in the internet and “review” age, internal code of conduct, and reputation management.

Aprenderán a comprender la ética empresarial y los errores comunes cometidos por las pequeñas empresas. Comprenderá las implicaciones de cada decisión que tome y cómo afecta todo a la reputación de su negocio, especialmente en la era de Internet.

Many businesses across the country are already in debt from COVID. In this webinar, you will learn how to identify if your business needs help and what the process is. On the other hand, you will also learn to identify what would be the best financial relief for your company.

As a consumer, you’re probably tired of all the sales pitches and ads flying at you each day. Your customers are, too. What businesses don’t give enough of is authenticity, so when you know how to put your heart and soul into your sales, you have the potential to sell anything.

According to Hailey Yatros — author, keynote speaker and owner of Conscious Coaching — the companies that excel are out to make a difference. Going back to why you started and connecting with people on an emotional level are the strategies that really sell.

When you want to build relationships with your customers, showing the real, authentic you is one of the best moves you can make—and there’s no better way to do so than getting on camera, live.

On November 18, we invited Ashley Oakes Scott, founder of AOS Marketing, to give you actionable insight on how to use Facebook Live for your growing business. Get the summary of her talk, “Facebook Live 101,” below.

The impact of COVID-19 on businesses around the world has clearly been enormous and odds are, your business has been affected by the pandemic, too. We can’t prevent what already occured, but we can move forward by making plans to operate safely.

That’s why we invited Dr. Scott Ostdiek — co-founder and chief medical officer of WorkingAware, which offers post-pandemic infection control solutions — to provide his tips on “Safer Business Operations in the Time of Pandemic and Beyond.” Scott has over 22 years in practice, during the majority of which he’s worked with infections.