HUUB

Service-based businesses are facing a new normal. Even as the world starts to open back up again, we’re continuing to accelerate into a digital-first world. In order to reach and exceed pre-pandemic levels of success, service providers must embrace new habits and understand their customers better.

We invited seasoned marketing professional Dorothy Wolden to provide her tips for marketing service-based businesses online.

According to Tom Bukacek founder and CEO of Sinova Solutions, most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too.

The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand.

Here what you should know from Tom’s talk, “How To Effectively Use Video Marketing To Build Your Brand.”

The American Rescue Plan of 2021 has passed, which means businesses and individuals have new financial considerations to keep in mind.

To help you navigate the many changes brought by this new plan — from unemployment benefit updates to tax credit changes — as well as updates to business funding, we invited Jennifer Mansfield, founder of JJMansfield, to speak on all you need to know.

Just about everyone uses search engines these days, and Google is by far the most popular one. For business owners, advertising on Google is now one of the best ways to get your business discovered and sell your products or services.

We invited Google ads expert Gabriel Ortiz of Primero Negocios to help you “Learn the Basics of Google Ads.”

No one wants to be cold called by an irrelevant company anymore. TV ads and direct mail can be just as bad. There’s a reason why outbound marketing is called “interruption marketing.” In 2021, inbound marketing is the solution that your customers want — and that you need to succeed.

We invited Dan Tyre — employee No. 6 at HubSpot, angel investor, and author (among other titles) — to present his talk, “5 Reasons to Start Inbound Marketing in 2021.”

In 2021, it’s pretty clear that social media isn’t going anywhere. Most U.S. consumers are on at least one social media channel these days, and they’re spending hours plugged in. As a business owner, staying up-to-date with trends on social is key to taking your marketing to the next level.

We invited Vincent Orleck, social media manager at the ASU Knowledge Enterprise and president of Social Media Club Phoenix, to bring you up to speed with the “2021 State of Social Media.” Here’s what he has to say about where social media is headed and how your business can stay relevant.

Generating leads is crucial for any business. Facebook is one of the best marketing platforms to help you do so. But if you don’t have a website to drive customers to — or you want to reduce the hassle of sending users to another platform — you may be wondering if lead gen on the platform is still possible.

The answer is yes. We invited Tom Bukacek, founder and CEO of Sinova Solutions, to give you a complete run-through of how to use Facebook’s lead generation ad feature to gain leads without a site of your own.

Everyone wants to be a part of an incredible culture while feeling like they are on the winning team. They also want a balanced life where they are productive at work and present at home, and of course, so do you. Working from home in a COVID environment hasn’t changed any of that. What it has done is make it clear that it’s even more of a priority than ever before. In this session, we’ll walk you through how strengthening the 6 Key Components of your business is the key to incredible team health, productivity and a balanced life.

When you want to set the stage for a successful business, the best thing you can do is get it right from the start.

To help you nail your launch, Robin Reed — CEO of the Black Chamber of Arizona and principal partner at EmFluent — provided a handful of key tips in his talk, “Organize Your Business for Success in 2021.” 

Paycheck Protection Program loans are back. Thanks to legislation passed in December 2020, businesses across the United States may be able to access more and improved funding to support them during tough times.

Jennifer Mansfield, founder of JJMansfield, guides us through everything you need to know about PPP round two.