In this episode of the Cabinet Maker Profit System show, Dominic Rubino interviews Katie Smith from Wild Path Consulting, who shares why marketing isn’t about selling — it’s about building real connections with your best customers. Katie’s unique perspective, shaped by her time as a wilderness guide, will help you rethink how to approach marketing in your construction business. Key Topics Covered: 1️⃣ How to define your ideal customer and avoid wasting time and money 2️⃣ Why marketing isn’t just about ads — it’s about showing up and serving 3️⃣ Real-world examples of contractors making marketing work without being flashy 4️⃣ Tips for staying authentic and community-focused in your marketing 🎧 Tune in and subscribe for more real talk about growing your cabinetry or millwork business! 💬 Leave a comment to share your thoughts or how you’re marketing to your ideal clients! More about Katie Smith: LinkedIn: Wild Path Consulting: FOLLOW US ON YOUTUBE 👉 Also check out: Cabinet Maker Profit System: Profit Toolbelt: Contractor Wealth System: #constructionmarketing #contractormarketing #marketingstrategy #contractorlife #marketingtips #cabinetry #millwork #tradesbusiness