Dave Woodward was at the ClickFunnels semi-annual partner meeting and totally screwed up. He was explaining a critical concept and without any context or backstory ended up losing the attention of his partners. Russell Brunson came in to save the day by providing the backstory and context. The context brought things back around and unified the group. As embarrassing as this was for Dave it was a great lesson. A lesson he wants to make sure others do not have to learn on their own.

Tips and Tricks for You and Your Business:

• The importance of the backstory and context (2:00)
• The Rembrandt in the attic rule – how it applies to businesses (4:43)

Quotable Moments:

"I get super excited about things, and forget to give people the backstory."

Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar