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In this episode of Apparel Success, I talk about what NOT to do when starting your clothing brand. Most brands struggle to find a product market fit. They end up marketing their clothing brand to an audience that doesn't truly value or want the clothing they are selling. Rather than trying to force your clothing brand to an audience - it works much better if the audience is naturally aligned with your brand concept and genuinely wants to buy. This video is for anyone starting a clothing brand, clothing line, fashion brand, fashion line, streetwear brand, streetwear line, tshirt business, print on demand (POD), dropshipping and beyond!