In this episode, we dive into how AI is accelerating the shift in user-generated content for advertising. 

Donatas Smailys, Co-founder and CEO of Billo, shares why social algorithms now demand high-volume content, his view on using AI as a scaling tool for real human creators (not for generating fake humans), and the crucial role of authenticity and variety in winning on platforms like Meta and TikTok. 

He also discusses the future of trust and AI characters in the content landscape.

Topics discussed in this episode:  

• Why social algorithms now demand high-volume content daily. 
• What makes a successful brand-creator relationship: emotion and performance data. 
• Why Meta's Andromeda algorithm now wins with variety and volume of creatives. 
• Why fake faces and AI-generated UGC are viewed as short-term gains with risk of backlash. 
• How Billo uses AI to instantly generate the next creative from existing real human content. 
• Why the future will require clear differentiation between real and AI content. 

Links & Resources 

Website: https://billo.app
LinkedIn: https://www.linkedin.com/in/smailys/ 

Get access to more free resources by visiting the show notes at https://tinyurl.com/y2zubc9w

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In this archive episode, we dive into the power of social proof and why trust building is essential for e-commerce success. 

Dan Vaneker, CEO and founder of trustprofile.com, shares his insights on how web shops can enhance trustworthiness through customer reviews and trust pages. 

He explains why customers rely on reviews before buying, how small shops can compete with giants like Amazon by focusing on trust, and the best strategies for collecting, aggregating, and responding to all types of customer feedback.

Topics discussed in this episode:  

• Why 75% of consumers check reviews before buying.
• How consistency in shop address data builds customer trust.
• How to get started by claiming and improving your trust profile.
• Why you should first invite existing customers for a review boost.
• How product reviews are crucial for Google Shopping and informed decisions.

Links & Resources 

Website: https://www.trustprofile.com/
Shopify App: https://www.trustprofile.com/topic/integrations/shopify-integration/
Shopify App Store: https://apps.shopify.com/trustprofile
LinkedIn: https://www.linkedin.com/in/dvaneker/
LinkedIn: https://www.linkedin.com/company/trustprofile/
Facebook: https://www.facebook.com/trustprofile/

Get access to more free resources by visiting the show notes at https://tinyurl.com/3vj9ffzc

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this archive episode, we dive into email marketing strategy and how e-commerce merchants can maximize its potential. 

Andriy Boychuk, founder at flowium.com, an email marketing agency for e-commerce, shares strategies for improving your setup, metrics, and overall performance. 

He explains how to effectively grow your email list before major sales seasons like Black Friday or Cyber Monday, the power of segmentation, and the critical importance of email deliverability

Topics discussed in this episode:  

• Why merchants feel they are not maximizing email marketing.
• Why planning ahead for Q4 sales is extremely important.
• The four key segments for Black Friday/Cyber Monday.
• How to convert traffic into email subscribers before sales season.
• What early bird and giveaway strategies grow your list.
• How segmentation can multiply your campaign revenue.

Links & Resources 

Website: https://flowium.com/
LinkedIn: https://www.linkedin.com/in/andriyboychuk/
Instagram: https://www.instagram.com/andriyboychuk/
Twitter: https://twitter.com/aboychuk

Get access to more free resources by visiting the show notes at https://tinyurl.com/2v2wkw4w

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. 

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. 

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.

Topics discussed in this episode:  

• Why a major disruption is coming to Google search.
• What agentic commerce is and how it changes how we buy.
• Why the old e-commerce SEO playbook no longer works.
• How AI fan-out search runs hundreds of searches from one query.
• Why brands must now optimize for context instead of human clicks.
• How smaller brands can use this shift to outrun bigger competitors.
• What’s changing about paid search ads in the age of AI.

Links & Resources 

Website: https://www.wilgot.ai/
LinkedIn: https://www.linkedin.com/in/erikwikander/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, Claus Lauter, host of the Ecommerce Coffee Break Podcast, breaks down how AI is reshaping Q4 e-commerce strategy. 

He explains the rise of Generative Engine Optimization (GEO) — the new way to stay visible in AI-driven search — and shares practical tips on managing high ad spend while keeping profits strong. 

Claus also talks about the evolution of the podcast’s YouTube format and invites listener feedback.

Topics discussed in this episode:  

• How AI is changing Q4 shopping.
• ChatGPT’s new checkout and what it means for marketing.
• What Generative Engine Optimization (GEO) is.
• Why Q4 ad costs peak — and how to handle them.
• When high ad spend is worth it.
• Why email list growth can wait until January.
• The top KPI mistake new sellers make.
• YouTube’s growing power in search and discovery.
• Why viewer feedback matters for growth.
• Learn why AI is rewriting the rules of search — and how GEO can future-proof your ecommerce brand.

Links & Resources 

Website: https://ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/company/ecommerce-coffee-break-podcast/
X/Twitter: https://x.com/ecomcoffeebreak
Instagram: https://www.instagram.com/ecommercecoffeebreak/

Get access to more free resources by visiting the show notes at https://tinyurl.com/trr8wnvr

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). 

Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. 

He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days.

Topics discussed in this episode:  

• How to start preparing for Black Friday as early as possible.
• What tiered minimum spend promotions are and why they work.
• Why a free gift is a strong trigger to encourage customers to buy more.
• How to use gifts as product samples to introduce new items.
• What scheduled rules are for setting time-specific deals.
• How to simplify promotions to avoid confusing your customers.
• What the classic promotion triggers are: cart value, products, and collections.
• How to use magic links to target new customers from ads.
• Why testing promotions before launch is critical to avoid conflicts.
• What optimizing shipping can do to stand out from competitors.
  
  

Links & Resources 

Website: https://www.506.io/easygift
Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include
LinkedIn: https://www.linkedin.com/company/506-io/
X/Twitter: https://twitter.com/506_apps

Get access to more free resources by visiting the show notes at https://tinyurl.com/ab8jb8p3

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. 

Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. 

He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.

Topics discussed in this episode:  

• Why neglecting post-purchase attention loses golden revenue opportunities. 
• What messy international tracking does to ruin the customer experience. 
• How a tracking page's upselling block generates additional revenue. 
• What smart email notifications do to boost revenue via Klaviyo integration. 
• How Parcelous finds every possible carrier for multi-country shipments. 
• Why optimization can lead to up to 8-10% in additional revenue. 
• How dropshippers can hide Chinese origin and carrier statuses. 
• What custom statuses do to keep customers calm during shipping delays. 
  
  

Links & Resources 

Website: https://www.parcelous.com/
Shopify App Store: https://apps.shopify.com/parcelous

Get access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the challenge faced by independent retailers in competing with giants like Walmart. 

Ravi Achanta, CEO and Co-founder of RSA America, shares how AI is leveling the playing field. 

He explains how small retailers can use the data they already have to drive growth, boost customer loyalty, and uncover new revenue, making powerful retail tools practical and easy to use. 

Topics discussed in this episode:  

• Why independent retailers struggle against big chains. 
• How AI provides simple, actionable insights from POS data. 
• What fear of technology and cost holds retailers back. 
• Why data-driven decisions attract brands to small retailers. 
• How AI tailors communication based on shopper generation and patterns. 
• What one retailer found: only 4% of loyal customers bought meat. 
• How one New York retailer grew seafood sales by segmenting customers. 
• How AI drastically cuts down time spent planning weekly ads. 
  
  

Links & Resources 

Website: https://www.rsaamerica.com
LinkedIn: https://www.linkedin.com/in/ravi-achanta

Get access to more free resources by visiting the show notes at https://tinyurl.com/27pzbftn

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

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In this episode, we dive into data-driven strategies that help small sellers spot winners, optimize listings, and scale their e-commerce business without wasting time. 

Nahar Geva, Founder and CEO of ZIK Analytics, explains why shifting your mindset and embracing data is key to beating big brands. 

He shares his story of founding ZIK Analytics from a personal need for automation and provides a masterclass on using competitor and product research to find unique selling opportunities.

Topics discussed in this episode:  

• Why a lack of data-reliance causes new seller mistakes.
• How to adopt a detective's mindset in product research.
• What systems and habits you need to master data analysis.
• Why trusting a mentor's advice can be a business turning point.
• How Nahar Geva built ZIK Analytics from hands-on dropshipping.
• What the biggest advantages online sellers have are transparent data.
• How to use competitor research to find and exploit opportunities.
• What the core tools of ZIK Analytics offer for e-commerce sellers.
• Why a unique selling proposition is a must for inventory sellers.
• How a strong morning routine can transform entrepreneurial discipline.
  
  

Links & Resources 

Website: https://www.zikanalytics.com/r/ecbp 
LinkedIn: https://www.linkedin.com/company/zik-analytics
Instagram: https://www.instagram.com/zikanalytics/
Facebook: https://www.facebook.com/ZIKAnalaytics

Get access to more free resources by visiting the show notes at https://tinyurl.com/5y9fz2na

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak

Partner with us: https://ecommercecoffeebreak.com/partner-with-us/

In this episode, we dive into the challenges of selling on Amazon, including gated brands and slow cash flow. 

Aaron O'Sullivan, co-founder of Sellmyselleraccount.co and ecomstores.com, shares how acquiring aged Amazon seller accounts can provide instant access to restricted categories, speed up cash flow cycles, and mitigate the risk of account suspension. 

He explains why the "vehicle" or age of your store is critical for achieving faster, more profitable growth on the platform.

Topics discussed in this episode:  

• Why new Amazon accounts lack trust and have selling restrictions.
• What gated brands and categories are on Amazon.
• How older Amazon accounts provide faster cash flow and no reserves.
• What the opportunity cost is of a 3-week cash flow wait.
• Why spreading your business across multiple Amazon stores is vital.
• How to build a digital moat to prevent a domino effect of suspensions.
• What the process is for buying or selling an Amazon store.
• Why the age of an Amazon store acts as a competitive advantage.
• How to quickly ungate product categories like supplements.
• What a valid business reason is for having multiple stores.

Links & Resources 

Website: https://ecomstores.com/
LinkedIn: https://www.linkedin.com/company/ecomstorescom/
Instagram: https://www.instagram.com/ecomstoresamazon/
YouTube: https://www.youtube.com/@BuyAgedAmazonSellerAccounts

Get access to more free resources by visiting the show notes at https://tinyurl.com/yjw6mwm6

______________________________________________________

LOVE THE SHOW? HERE ARE THE NEXT STEPS!

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

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Partner with us: https://ecommercecoffeebreak.com/partner-with-us/