In this episode, we dive into the challenge of scaling ads profitably and avoiding wasted spend. 

Sam Piliero, CEO and founder of The Moonlighters, shares how his M3 method helps brands break through growth plateaus by betting on the best-performing channels, structuring campaigns the right way, and using cost controls to drive predictable results. 

He also reveals strategies for scaling faster, creating winning ad creatives, and preparing for Q4 growth.

Topics discussed in this episode:  

• Why brands hit scaling walls with ad spend. 
• How doubling down on winning ads works. 
• What role AI plays in advertising today. 
• How to balance new creative concepts with iterations. 
• What the M3 method reveals about campaign performance. 
• Why understanding user behavior drives optimization. 
• How proper agency onboarding sets success. 
• What compensation structure aligns agency goals. 
• Why brands need scaling readiness first. 
• How proactive Q4 planning determines success. 
  
  

Links & Resources 

Website: https://themoonlighters.com/
LinkedIn: https://www.linkedin.com/in/sampiliero/
X/Twitter: https://twitter.com/SamPiliero
Instagram: https://www.instagram.com/sampiliero/
YouTube: https://www.youtube.com/@SamPiliero

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In this episode, we explore how brands can win with user-generated content, AI tools, and TikTok Live to cut costs and boost sales. 

Ian Sells, founder of Join Brands, shares why most creators don’t drive results, how AI helps pick the right ones, and what makes content engaging. 

He also explains how brands can launch UGC campaigns fast, protect against fake influencers, and scale with authentic creator content.

Topics discussed in this episode:  

• Why most brands struggle with creators and why only 10% drive 90% of sales.
• How AI helps brands pick the right creators and generate viral hooks.
• What makes a strong hook and why engagement beats scripted videos.
• Why TikTok Live is becoming a must-have sales channel for brands.
• How to match the right creators to the right platform for real results.
• What the Join Brands process looks like for launching UGC campaigns fast.
• Why UGC is powerful for Amazon sellers and how to repurpose it across channels.
• How creator vetting and certification protect brands from fake influencers.
• What kind of ROI brands can expect — including 700 videos driving 20M impressions.
• Why authentic creator content builds trust and outperforms AI-generated videos.
  
  

Links & Resources 

Website: https://joinbrands.com/
LinkedIn: https://www.linkedin.com/in/iansells/
TikTok: https://www.tiktok.com/@joinbrands
Instagram: https://www.instagram.com/joinbrandsnow/

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In this episode, we explore why the post-purchase journey is the key to customer loyalty and repeat sales. 

From proactive updates to AI-powered personalization and smarter returns, you’ll learn simple ways to boost retention and create a wow experience after checkout.

Prashant Gupta, Co-Founder and CTO of ClickPost, shares how brands can turn order tracking and delivery into a revenue driver. 

Topics discussed in this episode:  

• Why brands lose money by ignoring post-purchase. 
• How the journey after checkout drives loyalty. 
• What to do right after an order to reduce errors. 
• How proactive updates cut support tickets. 
• Why personalized tracking builds trust. 
• How AI voice agents confirm and inform customers. 
• What brands gain from ClickPost integrations. 
• How AI stays on-brand with tone and persona. 
• Why multilingual AI makes global growth easy. 
• How personalized returns boost retention. 
  
  

Links & Resources 

Website: https://www.clickpost.ai/en-us
Shopify App Store: https://apps.shopify.com/partners/clickpost
LinkedIn: https://www.linkedin.com/in/prashant-gupta-clickpost/

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In this episode, we dive into the challenges and opportunities of selling products globally. 

Alex Yancher, co-founder and CEO of Passport, explains how brands can navigate tariffs, taxes, and shipping rules while reaching customers worldwide. 

He shares strategies for going international fast, using local pricing and VAT, and avoiding surprises with duties and compliance, helping brands grow smarter and capture more sales from day one.

Topics discussed in this episode:  

• Why a $1 order can trigger US duties.
• How removing the $800 de-minimis forces DDP or surprise fees.
• What stalls brands going global: duties, compliance, returns.
• How Passport automates taxes, HS codes and compliance.
• Why brands are global day one — how to monetise it.
• What localized pricing and baked-in VAT look like.
• How software plus local warehouses prevent customs surprises.
• Why duties transparency is now a core brand strategy.
• How fast brands can go live — sometimes in a week.
• What upside to expect — ~20% lifts from expansion.

Links & Resources 

Website: https://passportglobal.com/
LinkedIn: https://www.linkedin.com/in/alexyancher/
X/Twitter: https://x.com/AlexYancher

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In this episode, we dive into why ecommerce brands should focus on experimentation over chasing traffic. 

Sergiu Cazac, founder of personizely.net, shares how mapping the customer journey, testing smarter, and learning from failed experiments can unlock higher conversions. 

He explains what makes A/B testing tools easy to use, why timing matters, and how personalization connects with testing to drive real growth.

Topics discussed in this episode:  

• Why chasing more traffic can hurt conversions. 
• How understanding customer journeys improves sales. 
• What funnel mapping reveals about hidden leaks. 
• Why hypothesis-driven testing beats guessing. 
• How failed experiments create valuable learnings. 
• What makes A/B testing tools simple and effective. 
• Why timing tests year-round uncovers better insights. 
• How personalization and experimentation connect. 
• What successful brands learn from losing tests. 
• Why smooth onboarding helps brands scale faster. 

Links & Resources 

Website: https://www.personizely.net/
Shopify App Store: https://apps.shopify.com/personizely
LinkedIn: https://www.linkedin.com/in/sergiucazac/
X/Twitter: https://x.com/sergiukazak

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In this episode, Mike True, Co-Founder and CEO of Prescient AI, shares how brands can cut through messy multi-channel ad data with marketing mix modeling. 

He explains how to see the true impact of top-funnel channels like YouTube, TV, and influencers, track offline sales, and optimize budgets daily.

Mike also reveals how AI-driven insights help brands scale confidently across DTC, marketplaces, and retail.

Topics discussed in this episode:  

• How marketing mix modeling works. 
• Why adding more ad channels makes attribution messy. 
• How the ‘last click’ skews your data. 
• Why top-of-funnel is hard to measure. 
• What MMM shows that others can’t. 
• How AI-driven MMM gives daily insights. 
• Why the real ‘source of truth’ is human. 
• How to link offline sales to digital ads. 
• Why omnichannel brands gain most from MMM. 
• What the MMM ‘aha moment’ looks like. 
• Why one metric won’t scale your business. 

Links & Resources 

Website: https://prescientai.com/
LinkedIn: https://www.linkedin.com/in/michaeljtrue/
LinkedIn: https://www.linkedin.com/company/prescient-ai/

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In this episode, we talk about the challenges of shipping big, bulky, and high-value products like furniture, fitness gear, and electronics.

Robert Khachatryan, founder and CEO of Freight Right Global Logistics, shares how to avoid costly mistakes, handle hidden fees like taxes and duties, and make selling large items internationally simple and profitable.

Topics discussed in this episode:  

• Why bulky items add hidden costs. 
• Why free shipping hurts margins. 
• Why taxes and duties matter. 
• What makes market research essential. 
• How packaging affects costs. 
• Why brands avoid going global. 
• What makes onboarding simple. 
• How logistics profit from shipping. 
• Why brands should go global. 

Links & Resources 

Website: https://www.freightright.com/
LinkedIn: https://www.linkedin.com/company/freight-right/
X/Twitter: https://x.com/FreightRight
Facebook: https://www.facebook.com/FreightRight/

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In this episode, we talk about why most user-generated content (UGC) doesn’t convert into sales—and how to fix that. 

Elijah Khasabo, founder of Vidovo, shares hard truths about why flashy videos often flop and what brands should do instead. 

He breaks down how to create real, effective content, how to brief creators the right way, and what makes UGC actually perform on different platforms.

Topics discussed in this episode:  

• Why most UGC fails—and it’s not the creator’s fault. 
• How brands lose by not connecting with real people. 
• Why the first frame matters more than the hook. 
• What makes viral videos fail to convert. 
• How light briefs outperform rigid scripts. 
• Why UGC must be tailored by platform. 
• How to systemize content testing—not guess. 
• What bootstrapping teaches about content. 
• How Vidovo matches brands with creators. 
• Why ghosting happens—and how to prevent it. 
  
  

Links & Resources 

Website: https://vidovo.com
LinkedIn: https://www.linkedin.com/in/elijah-khasabo/
X/Twitter: https://x.com/VidovoUGC
Instagram: https://www.instagram.com/usevidovo

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In this episode, we explore Amazon's multi-channel fulfillment service and how it helps Shopify merchants use their existing Amazon inventory to ship orders from multiple sales channels. 

Cara Hefty from ByteStand explains how this automated system works, covering everything from inventory management to shipping rules, social commerce integration, and cost-effective fulfillment strategies that can boost both your Shopify sales and Amazon rankings. 

Topics discussed in this episode:  

• What is Amazon MCF. 
• Why MCF simplifies fulfillment for Shopify sellers. 
• How automation boosts multi-channel efficiency. 
• What makes ByteStand ideal for Shopify-Amazon sync. 
• Why virtual bundles help boost order value. 
• How shipping rules cut fulfillment costs. 
• Why order delay features prevent fulfillment issues. 
• How auto-tracking improves customer experience. 
• Why social commerce is key for growth. 
• How ByteStand makes onboarding fast and easy. 
• What makes ByteStand’s pricing clear and fair. 
  
  

Links & Resources 

Website: https://bytestand.com/
Shopify App Store: https://apps.shopify.com/fba-shipping
Facebook: https://www.facebook.com/bytestand

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In this episode, we dive into fixing warehouse chaos for e-commerce success. 

Thomas Kircheis, CEO of PULPO WMS, shares how poor warehouse management hurts profits and customers. Learn why 50% of warehouses still use pen and paper, how a WMS cuts costs and boosts efficiency, and why accurate stock is key for scaling. 

From optimizing routes to reducing staff, discover practical tips to streamline your warehouse and keep customers happy. 

Topics discussed in this episode:  

• Why 50% of warehouses still use pen and paper — and how it hurts your business. 
• How warehouse chaos leads to lost sales and unhappy customers. 
• Why stock accuracy is key to scaling your Shopify store. 
• What makes picking the most expensive part of your warehouse. 
• Why warehouse staff walk 10 miles a day — and how to fix it. 
• How one company cut their warehouse team from 50 to 20. 
• What slows down your fulfillment — and kills your profit. 
• Why better warehouse routes beat hiring more people. 
• What most brands get wrong about warehouse growth. 
• Why setting up a WMS only takes 1–2 weeks, not months.   
  
  

Links & Resources 

Website: https://www.pulpowms.com/
Shopify App Store: https://apps.shopify.com/pulpo-wms
LinkedIn: https://www.linkedin.com/in/thomaskircheis/

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