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---
In this episode, we dive into the changing world of global e-commerce shipping as trade policies shift. 

Our guest, Erez Sages—founder and CEO of iBundle—shares insights on adapting to new international shipping rules, including the effects of recent U.S. trade changes. He explains how AI-driven logistics are cutting delivery failures, streamlining cross-border routes, and lowering costs for online sellers. 

Erez also breaks down smart strategies for managing multi-platform sales, simplifying returns, and being upfront with customers about shipping costs. 

Topics discussed in this episode: 

• Why eCommerce sellers must adapt to new trade laws. 
• How AI prevents failed deliveries and shipping issues. 
• What makes returns hard and how to simplify them. 
• Why duties at checkout hurt sales and how to fix it. 
• How to manage shipping across multiple platforms. 
• Why postal shipping no longer works for eCommerce. 
• How automation saves time on shipping decisions. 

Links & Resources 

Website: https://www.ibundle.net/
Shopify App Store: https://apps.shopify.com/ibundle?st_source=autocomplete
LinkedIn: https://www.linkedin.com/in/erez-sages-358642b7/
Facebook: https://www.facebook.com/profile.php?id=100077930402227 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/35xj2tvh

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---
In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them. 

Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system. 

Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon. 

Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/ 

Topics discussed in this episode:

• Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%. 
• How Trace Fuse removes Amazon TOS-violating reviews while staying compliant. 
• What competitor attacks look like - strategic negative reviews before Prime Day or product launches. 
• How to differentiate between valuable negative feedback and fraudulent reviews. 
• Why proactive review monitoring prevents sales losses before they happen. 
• What makes supplements, beauty and pet products most vulnerable to review manipulation. 
• How Amazon's review guidelines determine which reviews qualify for removal. 
• Why DIY review removal has such a steep learning curve with Amazon. 
• How Trace Fuse achieved 13,000+ review removals for 500+ clients. 
• What sellers should consider before investing in professional review management. 

Links & Resources 

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/company/tracefuse/
LinkedIn: https://www.linkedin.com/in/shanebarker
X/Twitter: https://twitter.com/shane_barker
Instagram: http://instagram.com/shanebarker

Get access to more free resources by visiting the show notes at
https://tinyurl.com/mr2xyvjz

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

Support the show

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---
In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy. 

Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads. 

Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

Topics discussed in this episode:

- Why is organic traffic still hard for Shopify brands to get.
- How does Google’s ad focus impact your SEO strategy.
- What mindset do you need to win in SEO today.
- Why is AI the key to faster, easier SEO.
- How does Plug In AI optimize Shopify content automatically.
- What’s the best mix of AI and manual SEO control.
- Why you must speak to both customers and Google bots.
- How AI can optimize 20,000 SKUs in hours.
- What results can you expect in the first 60 days.
- Why now’s the time to prioritize SEO for long-term growth.

Links & Resources 

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

Support the show

MORE RESOURCES

Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

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Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

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---
In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand.

William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers. 

William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement.

If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.

Topics discussed in this episode:

- Why micro influencers matter. 
- How to find influencers. 
- What compensation models work. 
- How to manage influencers. 
- How trust affects marketing. 
- How marketplaces reward visibility. 
- Why Amazon ranking matters. 
- What Stack Influence offers. 

Links & Resources 

Website: https://stackinfluence.com/
Instagram: https://www.instagram.com/stackinfluence/
LinkedIn: https://www.linkedin.com/in/william-gasner
X/Twitter: https://x.com/stackinfluence

Get access to more free resources by visiting the show notes at
https://tinyurl.com/36euvhba

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

Support the show

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Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

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---

In this episode, we explore how customers navigate from search to sale and how AI is driving consumer discovery and retail spend.

Steve Warrington, SVP of Client & Industry Engagement at upp.ai, shares insights from research conducted with Retail Economics involving 2,000 customers and 100 major UK retailers. 

The discussion reveals why search engines remain the most influential discovery channel despite retailer underinvestment, how fragmented consumer attention affects purchasing behavior, and the critical role AI plays in optimizing search performance for retailers with large inventories.

Link to research: https://insights.upp.ai/from-search-to-sale-report 

Topics discussed in this episode: 

• Why search is underrated by retailers. 
• How the customer journey has changed. 
• What is the ‘messy middle’ in eCommerce. 
• Why older shoppers lean heavily on search. 
• How AI improves more than just bidding. 
• How to use product data to boost search. 
• Why large inventory retailers need automation. 

Links & Resources 

Website: https://upp.ai/
Link to report: https://insights.upp.ai/from-search-to-sale-report 
LinkedIn: https://www.linkedin.com/company/upp-ai/ 
LinkedIn: https://www.linkedin.com/in/stephenwarrington/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3d9adw2z 

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

Support the show

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Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

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Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ 

---

In today's episode, we dive into why the influencer marketing landscape has evolved beyond simple paid or organic approaches. 

Joining us is Danil Saliukov, CEO & co-founder of Insense, who explains how combining both strategies creates maximum impact, with particular focus on the growing importance of "whitelisting" - running ads through influencer handles. 

The discussion covers finding the right content creators, crafting effective briefs, and leveraging TikTok Shop not just as a sales channel but as a powerful product discovery platform that can complement existing e-commerce platforms like Amazon and Shopify.

Special offer for our listeners: Book a demo with Insense to claim your $200 bonus at https://hubs.la/Q039VGYJ0 

Topics discussed in this episode: 

• Why influencer marketing is no longer just paid or organic – it’s both. 
• How whitelisting influencers in ads boosts performance. 
• What makes UGC scalable and impactful in paid campaigns. 
• Why clear, focused briefs lead to better content. 
• How to find the right creators based on your goals. 
• Why TikTok Shop changes the game for product discovery. 
• How gifting filters top influencers with low risk. 
• Why TikTok content can spike Amazon sales indirectly. 
• What to pay influencers – pricing models that work. 
• Why channel diversification is key to brand survival. 

Links & Resources 

Book a call to claim your $200 bonus: https://hubs.la/Q039VGYJ0
Website: https://insense.pro/
LinkedIn: https://www.linkedin.com/in/danil-saliukov/
X/Twitter: https://x.com/DanilSalukov 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yt3jvj4j 

SUPPORT OUR SPONSOR
Try Brevo for free or use code ECB for 50% off Starter & Business Plans (first 3 months, annual plan). 👉 https://www.brevo.com/ 

Support the show

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Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ 
---

In this episode, we dive into the world of ecommerce conversion optimization and explore the AI-powered path to value-based commerce. 

Our guest Mike de La Cruz, President of iAdvize, shares insights on how artificial intelligence is transforming online shopping experiences from overwhelming to personalized. 

Learn how AI shopping assistants can guide customers throughout their journey, anticipate their needs, and provide the kind of personalized guidance previously only available in brick-and-mortar stores. Mike reveals how companies are achieving 20% conversion rates with AI-powered shopping assistance. 

Topics discussed in this episode: 

• Why shoppers get overwhelmed. 
• What value-based commerce is. 
• How AI bridges conversion tools and chatbots. 
• Why traditional chatbots failed. 
• How AI personalizes shopping. 
• What makes e-commerce data AI-ready. 
• How brands see 20% conversion with AI. 
• What future shopping looks like. 
• How Shopify merchants implement AI. 
• Why focus shifted to sales growth. 

Links & Resources 

Website: https://www.iadvize.com/en/
Shopify App Store: https://apps.shopify.com/iadvize-ai-copilot
LinkedIn: https://www.linkedin.com/in/mikejdelacruz/
Instagram: https://www.instagram.com/iadvize/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bd57p67p 

Support the show

MORE RESOURCES

Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ 
---

In this episode, we're diving into the future of Facebook ads, specifically what 2025 might hold. 

Manel Gomez, a media buying expert with years of experience and a large ad spend, is our guest. He'll explain how Facebook ad algorithms are changing. 

We'll also learn the secrets to creating effective ads that grab attention. Plus, we'll discuss how to scale your ad campaigns for better results. Manel shares valuable tips for anyone using online ads. 

Topics discussed in this episode: 

• Why is Facebook advertising in 2025 different. 
• How has Facebook ad strategy evolved. 
• What matters most in Facebook ads now. 
• How do you structure a winning campaign. 
• What metrics should you track. 
• Why is ad testing crucial for scaling. 
• How can small advertisers scale. 
• What role does AI play in ad success. 
• How do brands scale ad spend. 
• When should you increase ad spend. 

Links & Resources 

Website: https://www.metascalingaccelerator.com/
Instagram: https://www.instagram.com/manel.gomez/
YouTube: https://www.youtube.com/@ManelGomezOfficial/videos 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ysnr7vfh 

Support the show

MORE RESOURCES

Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!

Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ 
---

In this episode, we dive into how to future-proof your e-commerce strategy with composable commerce. 

Our guest Natalija Pavić, Senior Director of Product Marketing at Kibo, explains the difference between headless and composable commerce, highlighting how businesses can implement an "integrated composable" approach that allows for incremental innovation without complete platform replacement. 

Natalija shares insights on how composable commerce enhances customer experiences through better API architecture, enables "Commerce Anywhere" functionality, and provides flexibility for both B2C and B2B use cases. 

Topics discussed in this episode: 

• Why composable commerce future-proofs e-commerce. 
• What makes composable different from headless microservices. 
• How "integrated composable" adds capabilities without replacing systems. 
• Why API performance is critical for commerce platforms. 
• How composable enables "Commerce Anywhere". 
• Why mid-tier companies can adopt composable with small teams. 
• What B2B dealer portals show about composable flexibility. 
• How AI powers commerce with generative promotions. 
• Why business drivers matter in composable adoption. 
• What makes well-designed APIs key for e-commerce’s future . 

Links & Resources 

Website: https://kibocommerce.com/
LinkedIn: https://www.linkedin.com/company/kibocommerce/
X/Twitter: https://x.com/KiboCommerce
YouTube: https://www.youtube.com/c/kibocommerce 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yvyukph8 

Support the show

MORE RESOURCES

Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts

Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

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Enjoying the Ecommerce Coffee Break Podcast? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/ 
---

In this episode, we dive into the hidden costs of poor inventory management and discover practical solutions for e-commerce businesses. 

Our featured guest on the show is Chris Hondl Co-Founder and CTO of Finale Inventory. Chris shares insights on common inventory pitfalls like understocking and overstocking, strategies for managing complex multi-channel operations, and how proper inventory systems can unlock business growth by improving cash flow and customer satisfaction. 

Topics discussed in this episode: 

• How can overstocking drain your cash flow. 
• Why is forecasting crucial for seasonal demand. 
• How does real-time tracking prevent stockouts. 
• What you should look for in an inventory system. 
• How does inventory management impact customer loyalty. 

Links & Resources 

Website: https://www.finaleinventory.com/
LinkedIn: https://www.linkedin.com/company/finale-inventory/
Facebook: https://www.facebook.com/finaleinventory/
X/Twitter: https://x.com/finaleinventory 

Get access to more free resources by visiting the show notes at
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Get Free Insights: https://newsletter.ecommercecoffeebreak.com/

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Partner with us: https://ecommercecoffeebreak.com/podcast-sponsorship/

Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!