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CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. 

We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.

Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.

We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.

What you’ll learn

→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)

→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth

→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue

→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change

→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)

→ Replacing Google Optimize and building reliable A/B workflows in 2025

→ The real cost drivers behind SaaS pricing—and how to price without burning trust

→ Bot/junk filtering and defining a “session” that reflects buyers, not noise

Who this is for

→ DTC/eCommerce founders & growth leaders

→ CROs, performance marketers, and Shopify teams

→ SaaS operators curious about pricing, PLG, and analytics positioning

Timestamp:

00:00 Intro & why this convo matters for DTC

02:00 The C-Corp acquisition story behind heatmap.com

06:30 Exact-match domains, SEO, and the inbound engine

09:20 GA4 vs Shopify: definitions that change your numbers

16:30 RIP Google Optimize: reliable A/B testing in 2025

18:50 Element-level revenue: RPC, RPS (and RPV coming)

22:30 Pixel-level tracking & AI insights (no cookies/PII)

26:15 Catching bugs + filtering bots/junk traffic

28:40 Social search: TikTok as a top product discovery engine

31:20 SaaS pricing & the “McDonald’s” strategy

36:40 Who should use revenue-based heatmaps (and why)

44:30 Contrarian analytics takes you need to hear

55:10 Personal: life, music, and loving the game

Guest

Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

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Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?

You're not alone.

So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.

But what if you could flip the script?

In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.

One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.

Yes, it’s real. And yes, I’ll show you exactly how it works.

Here’s what you’ll learn:

How to seed 200 high-performing creators—fast

We show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.

The power of a 48-hour Creator Blitz

Discover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.

Why WhatsApp + gamification = creator FOMO

We break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.

How to stack spark ads for exponential growth

Learn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.

This is the exact system we use inside:

TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.

Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.

Either way, we bring the strategy and the team.

Whether you’re launching your first product or scaling your 10th...

TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.

Watch the video and take notes.

Then book a call if you’re ready to apply this strategy with us.

Links & Next Steps

🌐 Apply to work with us: https://socialcommerceclub.com

💬 Join our creator community + get exclusive training: Link in description

📺 Subscribe for weekly TikTok Shop growth strategies

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What happens when a no-deal Shark Tank brand becomes TikTok Shop’s fastest-growing success story? That’s exactly what NeuroGum did—and in this video, I’ll show you how they pulled it off.

Hi, I’m Jordan West, founder of Social Commerce Club—the agency behind some of the top-performing TikTok Shop strategies out there. Today, I’m unpacking how NeuroGum scaled to over $10M/month in revenue and reached a $100M+ valuation, all by turning TikTok Shop into the centerpiece of their growth engine.

What You’ll Learn (Timestamps):

• [00:15] The NeuroGum origin story: indie gum, Shark Tank, and the viral spark
• [01:05] Why TikTok Shop became their #1 growth channel
• [01:50] How narrowing SKUs led to higher conversion rates
• [02:30] Building a handpicked creator network (+ onboarding tactics)
• [04:30] Cracking the hook in the first 0.8 seconds
• [05:20] Publishing 2–3 videos daily through trained creators
• [05:45] Urgency strategies to increase sell-through and attention
• [06:50] Scraping comments & conversion data to optimize
• [07:30] Why TikTok outperforms Amazon & Facebook for top-of-funnel
• [08:10] Repurposing TikTok UGC across other channels
• [08:50] Creators on a Times Square billboard—offline meets viral
• [09:11] Their results and how you can model the same playbook

Key Takeaways

1. Narrow Focus Wins: Fewer SKUs = faster decisions and better sell-through on TikTok Shop.
2. Deep Creator Partnerships: Top creators are trained, not just sourced. Treat them like team members.
3. Hooks Are Everything: First 0.8 seconds determine if someone scrolls or buys.
4. Urgency Drives Sales: Scarcity and time-sensitive offers fuel TikTok’s impulse-buy nature.
5. Halo Effect Is Real: TikTok Shop performance boosts other channels like retail and DTC.
6. Creator Incentives Matter: Think bigger than commissions—billboards and visibility = brand loyalty.
7. Repurpose Smart: UGC from TikTok Shop can be gold for Meta ads, YouTube pre-rolls, and PDPs.
8. Go All-In or Miss Out: TikTok Shop rewards brands that commit with volume and creativity.
9. Systematize Everything: From onboarding creators to testing hooks—build a repeatable engine.
10. The Playbook Works: This exact model is what we run at Social Commerce Club with our top clients.

Want to turn your brand into a TikTok Shop powerhouse?

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In this episode of Secrets to Scaling Your eCommerce Brand, Jordan West sits down with Scott Desgrosseilliers, founder and CEO of Wicked Reports, to break down one of the most confusing—and mission-critical—topics in DTC: attribution.

Scott pulls back the curtain on what really works when it comes to understanding your customer data, how to track success in a post-iOS 14.5 world, and why your campaigns might be failing even if ROAS looks good. 

What you’ll learn:

• Why most marketers are using AI wrong—and what to do instead 🤖
• How to structure attribution around intent and outcome, not just clicks
• What Meta’s CAPI and TikTok’s GMV Max are actually doing behind the scenes
• A 5-forces framework for making smart, scalable decisions with your marketing data
• Why “PMax is crushing it” might be a dangerous lie 😬
• The #1 mistake brands make with email and SMS (and how to fix it)
• How AI inside Wicked Reports is now outperforming even their human experts

Whether you’re spending $50K/month or managing multi-million dollar budgets, this episode is packed with hard-earned insights that will help you stop wasting money—and scale smarter.

📌 Links Mentioned:

• Wicked Reports
• FiveForces.com
• LinkedIn: Scott Desgrosseilliers

Loved this episode? Share it with a founder, CMO, or performance marketer who needs to hear this.

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Want to save $100K+ a year in your eCommerce brand? Start here.

If you're building, scaling, or even barely surviving in the eCommerce space right now—this video is your wake-up call.

In this video, I pull back the curtain and reveal the seven most painful, profit-killing mistakes I made—so you don’t have to repeat them.

Whether you're a solo founder, a small team, or a scaling operation, these lessons could be the difference between growth and collapse.

Here’s what you’ll learn:

• The truth about cash flow (and why profit ≠ cash)
• How overhiring early creates long-term chaos and inefficiency
• The pricing mindset that actually protects your margins
• How to cut $20K+ in bloated operational expenses
• Why over-relying on paid ads is one of the riskiest moves
• The real cost of ignoring trend waves like TikTok Shop
• Why organic content is now the centerpiece of my growth strategy

Bonus insights:

I also walk you through my personal tech stack—how I use tools like StoreHero, Triple Whale, and Airwallex to forecast cash flow, track profitability in real time, and scale without drowning in debt or bad data.

If you’re tired of spinning your wheels and ready to build a leaner, smarter, and more resilient brand—this is the video you’ve been waiting for.

Subscribe for more brutally honest insights, founder frameworks, and growth strategies that actually work.

Apply to work with me via eCommerce OS (link below) and let's double your profit—without doubling the pain.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about   

Join Jordan West live for an in-depth exploration of the cutting-edge AI innovations reshaping e-commerce in 2025! 🚀 Whether you’re running your own brand, leading a marketing team, or managing an agency, discover how to harness these tools to streamline workflows, boost conversions, and unlock new revenue streams.

In this session, you’ll see:

• Rayleon’s AI-Powered Segmentation & Email Builder
  Watch Nathan Snell go under the hood—building a high-impact Klaviyo campaign in seconds with AI-driven customer segments that outperform traditional lists by hundreds of percent.
• LiveCom’s Free AI Video Studio
  See Maximus generate a 45-second viral-style video script, craft on-brand CTAs, and even demo a custom avatar in real time—no design team required.
• Custom GPT Masterclass
  Learn Jordan’s exact step-by-step process for training your own branded AI assistant: from gathering your PDFs and transcript snippets, to running deep-research queries, to packing in your voice and tone so it feels like your very own team member.

Plus:

• Insider tips on integrating AI with Shopify, Google Drive, and HubSpot to give your models real-time data access.
• Jordan’s cheat-sheet for juggling multiple custom GPTs—social, email, even slide-deck generators—to offload every repeatable task.
• How to join Ecom Club, Jordan’s exclusive Slack community for the top 100 brands (it’s free for the first cohort!)
• A direct link to grab Jordan’s TikTok Shop AI Assistant, the same tool his agency uses to jump-start six-figure product launches.

👉 Don’t just learn about AI—use it to transform your business this year. 👈

🔔 Timestamps
0:00 Introduction & AI co-hosts
1:35 Rayleon: AI segmentation in action
15:00 LiveCom: Viral video script + avatar demo
31:30 Custom GPTs: Build your branded AI assistant
45:00 Applying AI to your own workflows
58:00 Resources, exclusive links & next steps

Don’t forget to like, comment with your biggest AI question, and subscribe for weekly e-com growth hacks!

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Unlock the secret to high-impact ad creative and stop fighting the algorithms!

In this episode, Jordan West sits down with performance marketing expert Andrew Faris to revolutionize the way you think about ad testing and creative strategy. Forget rigid A/B experiments—here’s what really works on platforms like Meta and TikTok in 2025:

1. Explore & Expand vs. Outdated A/B Testing
   • Discover why Meta’s Bayesian engine fights your split-tests—and how switching to an “Explore & Expand” mindset turbocharges learning.
   • Learn to surface winning angles quickly, then scale them with minimal extra effort.
2. Harnessing AI for Wild, CGI-Level Concepts
   • See real examples of “unhinged” AI-generated spots—think dinosaurs parachuting into lava—and learn how to keep your core message crystal clear.
   • Find out which AI tools are best for scripting, storyboarding, and turning crazy ideas into thumb-stopping ads.
3. Prioritizing Human-to-Human Authenticity
   • Why polished avatars and lip-sync bots may backfire—and what your audience really craves instead.
   • Strategies for injecting genuine emotion, social proof, and community hooks into every campaign.
4. Creative Volume & Variation: How Much Is Too Much?
   • The surprising truth about test volume: when “more creative” stops adding value—and how to find the sweet spot for your budget.
   • A framework for balancing length, hook styles, and visual formats so that every variation still drives toward a single, powerful message.
5. Actionable Tips to Maximize Engagement
   • Messaging hierarchies: the one element you must nail before tweaking format or length.
   • Quick wins for rotating hooks, swapping B-roll, and layering in new calls-to-action—without blowing your production timeline.

Whether you’re a seasoned performance marketer or simply curious about the future of advertising, you’ll walk away with:

• A clear roadmap for ditching endless A/B loops
• Creative prompts to push your AI experiments beyond the ordinary
• Practical checklists for testing and scaling your best-performing ads

Guest info:
Linkedin: https://www.linkedin.com/in/andrew-faris-980b84108/

👉 Subscribe for weekly deep dives into cutting-edge marketing tactics
🔔 Hit the bell so you never miss our next episode on AI-driven growth strategies
💬 Join the conversation: Drop your burning questions in the comments—Jordan and Andrew will be there to answer!

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the full potential of product bundles and transform your Shopify store into a high-performing sales machine! In this in-depth, step-by-step masterclass, Jordan West—serial e-commerce entrepreneur (7 brands and counting) and founder of Social Commerce Club—reveals his proven playbook for:

1. Why Bundles Work
2. Discover the psychology behind “story-selling” and decision fatigue. You’ll learn how a well-framed bundle gives shoppers a clear “why” to buy—whether it’s a Father’s Day Grill Master Kit or a Self-Care Sunday Set—so they spend more without feeling overwhelmed by choice.
3. 6 Powerful Bundle Strategies
4. • Preset Themed Bundles: Fixed-price collections ideal for gifting around holidays and special occasions.
5. • Build-Your-Own Bundles: Let customers mix and match best-selling items to personalize their purchase and boost engagement.
6. • Tiered Savings (Buy More, Save More): Encourages higher cart values with volume discounts—perfect for consumables like supplements.
7. • Mystery Bundles: Move slow-selling inventory like magic by creating irresistible “grab bag” deals.
8. • Subscription Bundles: Turn one-time buyers into loyal subscribers with curated recurring kits.
9. • Seasonal or Event-Driven Bundles: Capitalize on upcoming events or trends with timely, limited-edition sets.
10. Top Shopify Bundle Apps
11. Get an honest comparison of the leading no-code solutions.
12. Live Build Demo
13. Watch over Jordan’s shoulder as he installs Bundle Builder, creates a “Father’s Day Grill Master Kit,” sets SKUs and pricing, syncs inventory, and adds persuasive “You Saved” messaging based on the Law of 100.
14. Pro Tips & Best Practices
    • Law of 100 Pricing: When your bundle total exceeds $100, showcase the dollar amount saved rather than a percentage to maximize impact.
    • Lifestyle Photography: Sell the sizzle by showing your bundle in action—unboxing, gifting moments, or product-in-use scenarios.
    • Inventory Sync: Avoid the most common pitfall—make sure your bundle app correctly deducts stock to prevent oversells.
    • Abandoned-Bundle Flows: Leverage Klaviyo or other email triggers to recover potential lost revenue when someone adds a bundle but doesn’t check out.
15. Promotion Hacks
16. Treat your bundle like a brand-new product launch:
    • Email Campaigns: Use gift-focused language, urgency (“Limited edition—only 50 kits left!”), and clear CTAs (“Add Grill Master Kit to Cart”).
    • UGC & Paid Ads: Showcase real customers unboxing and using your bundle, targeted at gift-givers (e.g., “Make Dad’s Day!”).
    • Mini-Launch Events: Tease the bundle on social, run countdown timers, and partner with influencers to drive FOMO.

Ready to scale without slashing prices? Whether you’re just starting or you’re a seasoned Shopify pro, this tutorial gives you the exact framework, tools, and tactics you need to build, launch, and profit from high-impact bundles today.

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Unlock the secret behind TikTok Shop’s explosive growth in 2025! In this action-packed 10-minute deep dive, Jordan West—founder of Social Commerce Club (one of North America’s top TikTok Shop agencies)—walks you through everything you need to know to turn TikTok Shop into the heartbeat of your brand:

1. Why TikTok Shop Is More Than “Just” Sales
   • Discover how TikTok Shop powers your content, supercharges brand awareness, and drives traffic all the way to your website, Amazon listings, Meta ads, and beyond.
   • See real-world examples of the “halo effect” in action: even if someone doesn’t check out through TikTok Shop, that first touch sends them to purchase everywhere else.
2. The $250K “Small Creator” Case Study
   • Learn how a creator with under 10K followers generated $250,000 in gross merchandise value—no fancy studio, no big budget, just smart seeding and creator-led incentivization.
   • Get the step-by-step breakdown: how we shipped samples, identified unicorn videos, and sparked ad spend behind winning content.
3. Jordan’s 8-Step Full-Funnel Framework
   • Seed 100 samples → Spot the top 20 videos → Scale the top 4 unicorns with Video Shopping Ads → Repurpose UGC across Meta, YouTube, Shopify PDPs, Amazon listings → Build a creator community on retainers → Signal the winning metrics (CTR, CPM, watch-time) → Reinvent your landing pages with creator styling → Unify all channels around one core content engine.
   • Each step is packed with tactical “playbook” advice you can implement today.
4. Insider Tactics to Find, Nurture & Reward Unicorn Creators
   • Where to look for high-converting talent, how to structure retainers and affiliate deals, and why shifting from “influencer” to “salesperson” mindset unlocks unlimited scale.
5. Bonus: Co-Branded Creator Funnels
   • See how to build dedicated landing pages featuring your top creators’ UGC, complete with affiliate codes and white-listed traffic campaigns—an authentic, trust-driven strategy that’s currently crushing ROAS for multiple brands.

Whether you’re an e-commerce founder mapping out your 2025 growth plan, a marketing manager looking to unlock new awareness channels, or an agency pro eager to add cutting-edge playbooks to your roster, this video is your blueprint for creator-powered commerce at scale.

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What do you do when customers love your product…but only buy once? On today’s E-commerce OS Fast Track, Jordan West sits down with Raveena Cheema, Co-Founder and CMO of Purple Rose Supply, to unpack the retention puzzle for cannabis cigars—an inherently low-frequency purchase that’s ripe with untapped opportunity.

Timestamps:

• 00:01 – Intro: “What do you do when you have an amazing acquisition funnel…”
•  02:00 – Acquisition: “I would say acquisition, definitely tricky…”
•  06:37 – Core Question: “How do I drive repeat purchases in a lowish frequency category…”
•  08:15 – Repeat Skepticism: “Why would somebody want to buy another of the same?”
•  20:49 – Experimentation: “just try it all right? Like try it all.”
•  25:35 – Socials Skepticism: “I am so happy you said you’re not on socials.”

Inside the Episode:

1. Understanding the 10% Repurchase Phenomenon
   • We dive into why only one in ten customers return within the first 90 days—even when they swear by your product. You’ll learn how to benchmark your performance against industry cohorts and why a seemingly low rate can actually signal a massive upside if you apply the right levers.
2. Three Strategic Retention Levers
   • Habit-Stacking Your Product: Embed your hardware into daily routines by optimizing ease-of-use and creating “ritual” touchpoints (e.g., morning wake-and-bake vs. weekend social sessions).
   • New SKUs & Accessories: From color-drops to premium add-ons, discover how launching micro-collections or complementary tools can spark fresh interest—without a full R&D budget.
   • Competitive Pricing Tests: Learn how tiered pricing, bundle discounts, and limited-time promos can shift purchase behavior and elevate your average order value.
3. Real-World Product Hacks
   • See actual “before and after” examples of celebrity collabs (imagine a Seth Rogen x Purple Rose Supply limited edition!), collectible series, and one-off seasonal drops that turned casual buyers into repeat collectors.
4. Retention Tech Stack Deep Dive
   • We’ll walk through best practices for Klaviyo flows and SMS sequences—plus how to leverage AI-powered tools like Ripple.ai for hyper-personalized campaigns that resonate at scale.

Guest info:
Linkedin: linkedin.com/in/raveenacheema

Enjoyed this deep dive? Smash that LIKE button, drop your biggest retention challenge in the COMMENTS, and SUBSCRIBE for weekly, battle-tested playbooks to scale your ecommerce brand with real, actionable systems.