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A massive shift that's about to shake up the ecommerce world—Meta’s new restrictions targeting brands in sensitive sectors like health, wellness, and finance. These changes impact how data is collected and used, and they could drastically affect your ad strategies on platforms like Facebook and Instagram. 

In this episode, Jordan West gets into what could be a seismic shift for ecommerce advertising: Meta's new restrictions aimed at sensitive industries such as health, wellness, finance, and more. With the potential impact likened to a "Facebook Armageddon," these changes could significantly disrupt established marketing strategies.

Listen and learn in this episode!

Key takeaways from this episode:

• Urgency and Significance: Meta's new restrictions could profoundly impact brands in sensitive industries, such as health, wellness, finance, and politics, and even peripheral ones like skincare and fitness.
• Impact on Data and Advertising: Limitations on tracking and using key data points for advertising will lead to less effective strategies, potentially impacting brand performance.
• Reclassification Risks: Brands on the fringes of sensitive categories could be misclassified, affecting their advertising capabilities.
• Strategic Adjustments:
  • Modify Messaging
    : Avoid sensitive terms; focus on general benefits.
  • Utilize First Party Data
    : Build robust email and SMS lists.
  • Channel Diversification
    : Explore alternatives like TikTok shop, YouTube, and Google Ads.
  • Creative Engagement
    : Prioritize storytelling and user-generated content.
• Adaptation and Preparedness: Keep communication with Meta, and adapt quickly to potential disruptions akin to the impacts of Apple's iOS 14 update.
• Call to Action: Brands must act quickly to adjust strategies and leverage opportunities in new advertising platforms.

Growth Plan: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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The ripple effect of TikTok Shop transcends its platform, boosting visibility across sales channels. Consider its potential impact on your broader e-commerce strategy.

In this episode, Jordan West gets into the world of TikTok Shop, a platform that's making waves in social commerce across North America. Have you been pondering whether your brand should jump onboard TikTok Shop? Jordan West is here to shed light on this crucial decision. Discover the remarkable rise of this platform, its phenomenal partnership potential with affiliates, and why even major enterprise brands are taking notice. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok Shop Growth: Experiencing rapid growth, TikTok Shop is becoming a major player in social commerce, similar to early stages of Shopify and Amazon.
• Competitive Research: Using tools like Caladata for thorough competitive analysis helps determine if your brand should enter TikTok Shop.
• Effort Required: Significant time and effort are needed to succeed on TikTok Shop, leading many brands to seek agency assistance.
• Category and Pricing: Analyzing product categories for opportunities and understanding price sensitivity are crucial before entering the market.
• Incentivizing Creators: Success depends on collaborating with and incentivizing top creators to drive viral product visibility.
• Halo Effect: Positive TikTok Shop performance can increase sales across other channels like Amazon and retail.
• Creator Networks: Building a network of successful creators can significantly enhance product success.
• Effective Outreach: Crafting resonant messages is vital for engaging creators who receive numerous outreach attempts.
• Product Suitability: TikTok Shop is not ideal for all products, particularly those with a higher Average Order Value (AOV).

Growth Plan: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Get ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.

In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.

Listen and learn in this episode!

Key takeaways from this episode:

• 2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.
• Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.
• Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.
• Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.
• Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.
• AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.
• Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.
• Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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With former President Trump opposing a complete ban and exploring alternatives, TikTok's future remains a hot topic. The possible divestment or sale could reshape the landscape of social commerce.

In this episode, Jordan West gets into a timely and critical topic for ecommerce enthusiasts and business owners alike: the future of TikTok Shop amidst the changing political landscape. With the January 19th deadline looming, where TikTok must either divest or face shutdown under U.S. law, there's much to unpack. 

Listen and learn in this episode!

Key takeaways from this episode:

• Critical Deadline: January 19th is crucial for TikTok, which faces divestment or potential shutdown in the US.
• Cultural Significance: TikTok's cultural impact is substantial, maintaining its importance for social commerce despite potential bans.
• Political Shift: Trump's stance has evolved towards exploring alternatives for TikTok, like sales or enforcement delays.
• Legal Developments: A Supreme Court ruling on January 10th, 2025, will be pivotal for TikTok's US operations.
• Strategic Investment: The speaker is optimistic about TikTok Shop and continues investing in live shopping capabilities.
• Anticipated Divestiture: The expectation is a divestiture to an American company, not a complete ban.
• Building Partnerships: Efforts are underway to enhance live shopping and connect creators with brands through partnerships.
• Platform Expansion: There's interest in exploring YouTube shopping and the CPM influencer model for brand awareness.
• Growth in Social Commerce: The Social Commerce Club is experiencing significant interest from brands.
• Future Outlook: Optimism towards 2025 with plans for future discussions on trends.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Peek into a head-turning conversation comparing the daily utility of Meta Ray-Bans versus Apple's Vision Pro. How do these technologies influence branding and consumer engagement? We've got first-hand accounts that might just reshape your tech investments.

In this episode, Jordan West with Andrew Faris, who began his e-commerce adventure with Kalo, a famed silicone wedding ring brand, and grew his expertise through strategic roles at Common Thread Collective. Together, they discuss the power of community engagement, the importance of authenticity in branding, and the innovative marketing approaches that have propelled them to success.

Listen and learn in this episode!

Key takeaways from this episode:

• Usable Technology:
  • Meta Ray-Bans showcase the value of consumer-friendly tech that integrates into daily life, unlike Apple's Vision Pro.
• E-commerce Growth:
  • The e-commerce sector continues to expand, making it an opportune time for new entrants thanks to shared industry knowledge.
• Effective Marketing:
  • Authentic engagement with niche communities, like CrossFit, is crucial for brand success. Tailored strategies are necessary for different markets.
• Creative Advertising:
  • High-volume, low-cost creative ad production can be effective, but diverse advertising strategies may also yield success.
• Financial Management Tools:
  • Tools like Lifetimely and Triple Whale are vital for managing cash flow and ensuring business transparency.
• Knowledge Sharing:
  • Free resources and advanced software tools have enhanced e-commerce operations, benefiting businesses across the board.
• Podcast Networking:
  • Podcasts serve as excellent networking tools, facilitating connections and industry insights.
• Niche Market Focus:
  • Targeting the smallest viable market can drive success, as advised by experts like Seth Godin and Alex Hormozi.
• Involvement in Business:
  • Staying engaged in day-to-day operations is valuable, as highlighted by Andrew Farris's personal approach to business management.

Today’s Guest:
Andrew Faris, who has been involved in e-commerce for approximately a decade, mainly outside of the SaaS sector. He began his career in branding with Kalo, a silicone wedding ring company, and swiftly achieved significant growth without external funding. After Kalo, he became one of the initial strategists at the Common Thread Collective (CTC) and was involved in managing brand strategies with

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Discover how neurotransmitters like dopamine and serotonin play a pivotal role in influencing consumer desires and trust. We also delve into the power of cognitive simplicity, the rule of threes, and the evolutionary principles that guide consumer behavior.

In this episode, Jordan West with Dr. Pradeep gets into an enlightening discussion with Dr. Pradeep, CEO of Sensory.ai, where the fusion of neuroscience and generative AI is transforming the e-commerce landscape. We explore the delicate balance between novelty and familiarity in branding, using metaphors to resonate with consumers subconsciously. 

Listen and learn in this episode!

Key takeaways from this episode:

• Balance of Novelty and Familiarity: Use metaphors like "the Netflix of" to connect familiar concepts in branding, offering both novelty and familiarity.
• Power of Metaphors: Essential in storytelling, metaphors simplify complex ideas and resonate deeply with consumers.
• Neurotransmitters in Branding: Dopamine, serotonin, and oxytocin influence consumer desires, offering novelty, satisfaction, and trust.
• Trust Building: Establish consumer trust through credible branding, leveraging credentials and associations.
• Simplicity with Cognitive Fluency: Simplify processes (e.g., rule of threes) to enhance consumer understanding and engagement.
• Tribalism in Consumer Loyalty: Brands like Apple create loyalty beyond reason, akin to tribalism.
• Self-Actualization: Associating purchases with greater goods or sustainability fulfills consumers' higher needs.
• Mitigating Purchase Pain: Incorporating charitable actions at checkout can enhance satisfaction and reduce discomfort.
• Efficiency in Cognition: Evolved brain design favors efficiency, aiding marketing with simplification.
• Maintaining Novelty: Amid many dopamine triggers, tools like generative AI can help sustain consumer interest.
• Neuro AI Influence: Combining neuroscience with AI optimizes marketing, especially beneficial for smaller businesses.

Today’s Guest:
Dr. A. K. Pradeep, CEO of Sensori.ai. He is an expert in blending neuroscience with Generative AI (Gen AI) to transform sales, marketing, product innovation, and branding. Dr. Pradeep's work focuses on leveraging insights from neuroscience to enhance consumer engagement, trust, and desire, using advanced technologies like large language models to optimize marketing strategies across various platforms and brands.

Recommended Book/Playbook:

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Social commerce is the future – get on platforms like TikTok shop now or risk being left behind. Expect Facebook ads to get tougher and YouTube ecom to explode.

In this episode, Jordan West brings out his crystal ball to predict the landscape of ecommerce for 2025. Tune in as Jordan discusses the rising importance of social commerce and why it's crucial for brands to adapt to platforms like TikTok shop. He shares insights on the shifting dynamics of Facebook and Google ads, the emerging influence of AppLovin, and the potential of YouTube and connected TV in ecommerce strategies. 

Listen and learn in this episode!

Key takeaways from this episode:

• Importance of Social Commerce: By 2025, engaging in social commerce will be crucial, with platforms like TikTok Shop becoming increasingly important.
• Trust through Genuine Reviews: Reviews are essential for social commerce, with authenticity being vital as fake reviews attract penalties.
• Human Connection Matters: While AI is advancing, the need for human interaction in commerce remains significant.
• Challenges with Facebook Ads: Facebook ads will become more challenging and less effective without integrating social commerce strategies.
• YouTube & AppLovin Growth: YouTube is expected to enhance its ecommerce activities, while AppLovin could attract a significant share of ad spend.
• Increased CTV Investment: As measurement improves, connected TV will see more marketing spend.
• Preparing for Trump Tariffs: Brands might face challenges due to tariffs on Chinese goods and should consider alternative supply chains.
• Adaptability for 2025: Businesses must adapt to changes and new platforms to stay competitive in the evolving ecommerce landscape.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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From leveraging Phantom AI for abandoned cart recovery, utilizing Canva's AI suite for creative scaling, to implementing custom GPTs for enhanced productivity—grab your notebooks and get ready to transform your business.

In this episode, Jordan West gets  into the dynamic world of AI tools that are transforming the ecommerce landscape. Get ready to fill your notebooks with a wealth of insights as Jordan shares practical and tactical strategies that are driving success for ecommerce brands and agencies. From the game-changing PHNTM AI for abandoned carts to the comprehensive creative capabilities of Canva's AI suite, we're exploring tools that are dramatically boosting sales and efficiency.

Listen and learn in this episode!

Key takeaways from this episode:

• PHNTM AI: This tool is highly effective for managing abandoned carts and significantly increasing sales by capturing new demand. It's recommended to check it out and mention Jordan if you decide to use it.
• Canva's AI Tools: Essential for creative testing, Canva's AI suite allows users to scale their creative processes efficiently. It's a no-brainer for anyone not yet utilizing it.
• AI Notetaker: Using a tool like Fireflies during meetings to capture transcripts is invaluable. Transcripts serve as a knowledge base and can be categorized for ease of access.
• Custom GPTs: Building custom GPT models tailored for specific tasks within the agency or consultancy services can be highly efficient. These models can handle queries, create workflows, and assist in memory management of ongoing projects.
• Optimizing Creative Processes: By using custom GPTs, you can enhance the creation of marketing materials, ensuring that brand guidelines and styles are adhered to consistently.
• Staying Updated: Keeping yourself involved in practical tasks like media buying helps maintain a pulse on the industry trends and innovations.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Understand why social commerce is not just a trend but the future of brand building over the next five years. Whether it's TikTok, Meta Shops, or YouTube Shopping, these platforms are revolutionizing the way we connect and sell.

In this episode, Jordan West gets  into the transformative power of creating a creator community for social commerce. As social commerce platforms like TikTok Shop and Meta Shops become the future landscape for brands, building strong creator communities is crucial. Jordan explores the concept of a creator community, shares insights on establishing this vital network, and discusses platforms like WhatsApp, which facilitate seamless interaction and communication. 

Listen and learn in this episode!

Key takeaways from this episode:

• Social Commerce's Future: Platforms like TikTok Shop and Meta Shops are essential for brand growth in the next five years.
• Creator Communities: Essential for brand connection with creators, driving sales and content; valuable for long-term success.
• Platform Choice: Build communities where creators are active, such as WhatsApp, for effective communication and relationship management.
• Training and Development: Offer training and events to strengthen creator communities, similar to successful marketing strategies.
• Recruitment Tactics: Use current creators' networks to find new ones, starting with outreach and product engagement.
• Relationship Management: Transition relationships off platforms like TikTok to spaces like WhatsApp for better communication.
• Accelerator Program: A new four-week program is being planned to help brands scale on TikTok Shop using advanced tools.
• Avoiding Mistakes: Learn from others to avoid costly social commerce mistakes.
• Sharing and Feedback: Encourage audience to share the episode and provide feedback, fostering community engagement.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend

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Unleash the potential of your brand on TikTok Shop. From product validation to scaling with creators, the journey offers endless opportunities. Start with ads, build creator partnerships, and watch your sales soar.

In this episode, Jordan West gets  into the world of social commerce with a spotlight on TikTok Shop. Jordan unveils his free-phase approach aimed at helping enterprises and small brands alike harness the transformative power of social commerce. He highlights the importance of understanding and tapping into TikTok Shop's potential to achieve significant growth.

Listen and learn in this episode!

Key takeaways from this episode:

• Social Commerce on TikTok: The episode emphasizes using TikTok Shop to scale ecommerce brands, highlighted as crucial for both small and enterprise businesses.
• Three-Phase Approach:
  • Phase 1
    : Validate product appeal with goals of 1,000 sales and 100 reviews to ensure product-market fit.
  • Phase 2
    : Scale operations by expanding reach, leveraging tools and targeted collaborations, and formalizing partnerships.
  • Phase 3
    : Achieve advanced growth, establishing the brand's presence on TikTok Shop and creating exponential growth opportunities.
• Importance of Creators: Building strong relationships with creators is key to expanding brand visibility and going viral.
• Enterprise Brand Adaptation: Big brands must adapt their strategies to capitalize on TikTok Shop's potential.
• Growth Potential: Social commerce is set for significant growth, with projections in Southeast Asia reaching $1.3 trillion by 2024.
• Upcoming Accelerator: Plans to hold a TikTok Shop accelerator to help agencies and brands succeed.
• Listener Engagement: The host encourages reviews and engagement with the podcast to foster a vibrant community.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

In this episode's sponsor is Omnisend - is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.

Learn more here: Omnisend