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🤝 Need help with Social Commerce for your brand? Go here: https://socialcommerceclub.com/

👨‍🏫 Join my Skool community: https://www.skool.com/tiktokshopelite...

Work with Jordan personally at https://www.ecommerceos.co 
Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

It’s not about going viral, running ads, or building a flashy brand. In this episode, I share the unfiltered breakdown of how we hit six figures using a lean system, smart creator partnerships, and daily execution that didn’t burn us out.

This isn’t theory—it’s the actual playbook that grew our revenue from $0 to $100,000 with no audience and no paid traffic. You'll hear the wins, mistakes, and systems we built so you can shortcut the process.

Whether you're launching your first product or looking to scale your TikTok Shop ops, this episode gives you plug-and-play systems to use today.

Key Takeaways:

• How we made our first $1K on TikTok Shop in under 10 days
• The “Creator Flywheel” system that keeps new UGC flowing weekly
• Why we ignored traditional branding advice—and scaled faster because of it
• A breakdown of our backend operating system (Notion + Airtable + VA workflows)
• The metrics that actually move revenue (hint: it's not just ROAS)
• How we prepped to scale without breaking fulfillment, support, or cash flow
• The exact daily stack we used to keep ops smooth at $10K/week
• What we’re building next: multi-creator scaling and the 3-platform expansion plan

Timestamps:
00:00 – Intro: Why TikTok Shop is the most undervalued eComm channel right now
01:57 – How we made our first $1,000 with no brand, no audience
04:11 – The system: Offer clarity → Creator engine → Fulfillment loop
06:32 – Why most sellers fail at $20K/month and how we avoided burnout
08:30 – The backend stack: Airtable + Notion + SOPs that scaled with us
10:40 – Daily ops: Our exact repeatable workflow for high-output weeks
12:45 – Growth mode: What changed when we hit $10K/week
15:22 – Lessons learned: Mistakes we made, and what we’d do differently
17:05 – The next level: Building a multi-channel creator ecosystem
18:10 – Final thoughts + how to get the full TikTok Shop OS template

We scaled a TikTok Shop brand to $100K in 90 days… without paid ads, a brand name, or going viral.

This episode breaks down exactly how we did it—and how you can too.

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Meta’s algorithm is smart — but not always smart enough to find your new audience. In this raw and tactical episode, Jordan West and Kent Wilson unpack how RV SnapPad hit a ceiling with Facebook ads after scaling to the high-end RV market, and the exact steps they’re taking to unlock the next wave of growth.

Whether you're scaling a DTC brand or trying to break out of a niche, this episode is packed with insights you can implement today.

Key Takeaways:

• You’re not scaling if your daily frequency > 1.15
• Custom conversions can retrain your pixel without losing historical data
• Segmenting by persona (e.g., “Snowbirds” vs. “Weekend Warriors”) is a game-changer
• Top-of-funnel campaigns need diversity in touchpoints, not just reach

Timestamps

• 00:00 – Intro & The Facebook Ads Ceiling Problem
• 00:45 – RV SnapPad Origin & Premium Market Entry
• 02:53 – Problem: Saturated Audience on Meta
• 04:17 – Annual Ad Spend & Audience Reach Limits
• 07:00 – Frequency as a Scaling Signal (Charlie T Hack)
• 09:00 – Fix: Flex Ads + Advantage+ Campaigns
• 10:22 – Audience Saturation Diagnosis via Frequency
• 14:00 – The 25+ Touchpoint Rule for Conversion
• 15:45 – Custom Conversions for Persona Segmentation
• 18:06 – Scaling by RV Types: Class A, Fifth Wheel, etc.
• 19:59 – Keep Winning Ads Running + Add New Ones

Guest info:
Linkedin: linkedin.com/in/kent-wilson-35ba236
Website: https://rvsnappad.com/ 

Kent Wilson

(COO) of RV SnapPad
— Revolutionized the RV accessory market with its innovative permanent jack pads.
— RV SnapPad has experienced significant growth, selling over 500,000 units across North America and expanding into markets like Germany.

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Selena Gomez’s latest venture, Serendipity Ice Cream, is shaking up the frozen treats industry—and today, we break down exactly how. Host Jordan West teams up with Miguel Garcia Castillo (Co Studios) to explore the brand strategy, product distribution hurdles, and the marketing playbook behind this consumer product's zero to one journey.

 What does it take to go from concept to cart in the competitive world of CPG? In this Fast Track episode of Ecommerce OS, Jordan and Miguel tackle the realities of launching Serendipity—an emotionally-driven, mission-aligned brand backed by Selena Gomez. From regional distribution pain points to the power of localized influencer marketing, this is a masterclass in turning a pop culture idea into a lifestyle product.

Timestamps:
 00:00 – Welcome to Fast Track + Jordan introduces the episode
 01:45 – Meet Miguel Garcia Castillo of Co Studios
 04:12 – The origin story of Serendipity Ice Cream with Selena Gomez
08:50 – From nostalgic NYC vibes to mental health advocacy
12:35 – The biggest constraint: Product availability & brand awareness
16:20 – The logistics nightmare of DTC frozen products
19:05 – Hyper-local awareness strategies: YouTube + TikTok creators
24:10 – Why brand is your moat, not just your marketing
28:30 – Profitability, commodity pricing & long-term strategy
32:00 – Closing thoughts + how to join Ecommerce OS

Key Takeaways:

• Brand is a moat: In crowded markets, your brand values are your defense.
  
  
• Localized marketing > national awareness: DTC is important, but retail-first brands must win regionally.
  
  
• Celebrity-driven brands need more than a name: Product, price, and purpose must all deliver.
  
  
• Frozen DTC = hard mode: Logistics, costs, and timing matter more than ever.
  
  
• Storytelling wins: Emotional connection and authenticity help Serendipity stand out.
  
  
  

Guest Info:
 Miguel Garcia Castillo
 Founder & Principal, Co Studios
— Early-stage consumer venture builder
— Brand strategist + growth architect for Selena Gomez’s Serendipity

LinkedIn:  https://www.linkedin.com/in/mgarcast/ 

Website: https://www.costudios.co/

 “Get my 27 strategies in 27 days to work less, earn more, and grow smarter”

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Still just using ChatGPT for copy and a few product images?

You’re 10% of the way there.

In this episode of Secrets to Scaling Your Ecommerce Brand, I’m joined by Debarshi — co-founder of Maverick and one of the leading builders of AI tools for ecommerce.

We break down how top brands like Dr. Squatch and Bruce Bolt are using AI to increase engagement, LTV, and conversions — while actually feeling more human.

Time Stamps:

• 00:01 – 03:00 → Intro & founder backstory
• 04:00 – 09:00 → How AI video works and results from brands like Dr. Squatch
• 06:00 – 08:00 → Jordan’s story: 20% LTV lift from personalized videos
• 17:25 – 25:00 → What is Optimizr and how it improves email campaigns
• 19:30 – 23:30 → Why inbox placement (Primary vs Promotions) is critical
• 28:00 – 30:00 → Shift from attributed to incremental revenue
• 31:00 – 34:00 → Biggest failure: 15 product flops before first $10 sale
• 35:00 – 36:30 → Secret to scaling: Great product + clear ROI

What you’ll learn:
 – The best AI tools for e-commerce right now (and what to avoid)
 – Real examples of how AI is used in e-commerce businesses for 3–5x engagement
 – Why sender identity is the secret weapon in your email performance
 – The death of “attributed revenue” — and what incremental revenue actually means
 – How to scale human connection with AI… without losing trust

Connect with Debarshi:
LinkedIn: linkedin.com/in/debarshi-chaudhuri
Website: https://www.trymaverick.com/optimizer
Email: [email protected]

If you're an ecommerce expert, founder, or marketer trying to cut through the noise, this episode will completely reshape how you think about AI.

Subscribe for weekly strategies to grow faster, spend smarter, and stay ahead of the AI curve.

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You spent thousands on influencer marketing… and barely got a sale.

The problem isn’t the creator.

 It’s your system.

In this video, I break down why most brands fail with influencers—and how the top-performing brands are building performance-based creator funnels that actually move revenue.

This is for you if:

You’ve run influencer campaigns and saw little-to-no return


You’re still paying flat fees with no tracking or affiliate backend


You want to build a repeatable influencer model that scales with your brand


What you’ll learn:

The 3 biggest reasons influencer campaigns flop


How to structure hybrid affiliate deals with upside for both sides


Why Spark Ads should come after performance proof—not before


How to stop treating creators like props—and start treating them like partners

👇 Reference Data

 Sprout Social: https://sproutsocial.com/insights/influencer-pricing/#impact

Timestamps:
00:00 - You spent $5K… and got 3 comments
 01:10 - The real problem with most influencer campaigns
 02:44 - Followers ≠ customers
 04:05 - The product/creator misalignment mistake
 05:30 - Why one-time posts don’t build brand equity
 07:00 - Flat fee deals are killing your performance
 08:36 - The biggest reason your campaign flatlined
 10:15 - What top-performing brands do differently
 12:00 - How to treat creators like partners
 13:40 - Segmenting creators like a sales team
 15:05 - The Spark Ads playbook (that actually works)
 16:50 - The UGC comp model that drives volume
 18:10 - How to build an always-on influencer engine
 19:40 - Your next move: structure, spark, system
 21:00 - Final thoughts + audit your past campaigns

If you’re serious about scaling influencer the right way, hit subscribe for weekly content on systems, scale, and TikTok Shop performance.

Let’s build the machine. Not just the moment.

Send us a text

If your TikTok Shop ads aren’t converting, it’s probably not your product.

It’s your first 3 seconds.

Jordan West breaks down why most TikTok Shop ads fail before viewers even know what you're selling—and how to fix it with high-converting hooks that actually drive profitable traffic.

From emotional triggers to pattern interrupts and performance-tested templates, this episode is your full blueprint for stopping the scroll, boosting engagement, and converting viewers into customers.

🔍 What You’ll Learn:

• The 3-second rule that defines TikTok ad success
• Why TikTok’s algorithm rewards high watch time—not just views
• Common hook-killing mistakes brands make (and how to fix them)
• 4 high-converting hook strategies used by top creators
• Visual and emotional patterns that disrupt scroll mode
• The psychology of FOMO, curiosity, and relatability in short-form ads
• Jordan’s TikTok-specific frameworks: Shocking Fact, Transformation, Secret Angle
• Pro tips to boost engagement and cut CPM instantly
• Why skipping the intro = winning the sale
• How to join Jordan’s TikTok Shop Elite Mastermind for deeper coaching

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

You're scaling on TikTok Shop...
 GMV looks amazing...
 But somehow your profits are disappearing.

In this episode, Jordan breaks down why TikTok Shop sellers are quietly bleeding cash—and how to plug the holes before it's too late. We walk through the real math behind a $100 order, the creator commission trap, fulfillment pitfalls, and platform fees that sneak up on even the most seasoned operators.

This isn’t just about sales volume.
 It’s about contribution margin—the number that actually keeps the lights on.

If you're on TikTok Shop or planning to scale, you can’t afford to miss this one.

🔍 What You’ll Learn:

• Why GMV is a dangerous metric to chase blindly
• The creator commission structure that's gutting your margins
• How fulfillment choice (FBT vs. self-fulfill) drastically affects profitability
• The real cost of running ads and promos on TikTok Shop
• 3 proven ways to protect your margin without sacrificing growth:
• When losing money can be a smart move
• Tools and systems to track profit by SKU—so you don’t fly blind

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

You don’t need a sexy product.

 You need a story that hits emotion first.

In this episode, Jordan West dives deep into why “boring” products like wrinkle spray, toothpaste organizers, and lint removers are crushing it on TikTok Shop—and how your product can too.

Here’s the truth: if you’re struggling on TikTok, it’s probably not your product.
It’s the way you're showing it.

From 3 viral story formats to specific creator strategies, Jordan shares what’s working right now—and what to stop doing immediately if you want to win in social commerce.

WHAT YOU’LL LEARN:

 – Why TikTok doesn’t care about your features
 – The 3 story formats that drive conversions
 – How to emotionally position “boring” products
 – Why creators beat influencers on TikTok Shop
 – Hooks that stop the scroll (and make people say “that’s me”)

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.

And here’s the wild part...

They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta

In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, CEO at Veiled, the world’s largest standalone modest fashion brand.

We go deep on:

1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad

This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.

If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.

🔗 Connect with Kareem:

LinkedIn: https://www.linkedin.com/in/kareemelgendy/
Website: https://veiled.com/
Email: [email protected]

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here:

 upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about

Send us a text

If I were starting a DTC fashion brand in 2025, this is not the path I’d take.

But Kareem Elgendy did—and built Veiled into an 8-figure powerhouse.

And here’s the wild part...

They’ve scaled profitably with: – A tiny TAM – Zero TikTok dependency – 11x MER on Meta

In this episode of Secrets to Scaling Your Ecommerce Brand, I sit down with Kareem, Head of Growth at Veiled, the world’s largest standalone modest fashion brand.

We go deep on:

1. Why focusing on warm audiences is Veiled’s unfair advantage – Think 80% of spend on Meta – Heavy whitelisting + real-time creative rotation – Data-driven merchandising that actually improves MER
2. How they pull off pop-ups that draw 16,000+ people in a weekend – You read that right. Sixteen thousand. – Their approach to community-building is what most brands get wildly wrong
3. What most brands miss on attribution & product-market fit – Especially fashion brands trying to scale too fast, too broad

This episode isn’t just about niche marketing—it’s a masterclass in disciplined growth strategy.

If you're an apparel brand trying to crack profitable scale...

If you’ve ever wondered if Meta is still worth it...

If TikTok isn’t working for you...

👉 This is the episode to binge.

🔗 Connect with Kareem:

LinkedIn: linkedin.com/in/kareemlgnd
Website: veiled.com
Email: [email protected] 

Growth Plan: www.upgrowthcommerce.com/grow
Get 5 Offers for 2 Products (10 in total) along with 10 highly engaging tried and true creatives, 30 captivating headlines, descriptions, and ad texts sent to you for only $99. 

Go to https://www.upgrowthcommerce.com/offer and order now - this offer is only available for a limited time.

We love our podcast community and listeners so much that we have decided to offer a free eCommerce Growth Plan for your brand! To learn more and how we can help, click here: upgrowthcommerce.com/grow

Join my Skool community and connect with other eCommerce brand owners and marketers!

https://www.skool.com/tiktokshopelite/about