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In this episode, we explore how to collect zero-party data to drive Shopify store conversions.  

Joining the conversation is Timothy Andersen, Co-founder of Gojiberry, a leading Shopify survey tool. Timothy shares valuable insights on leveraging customer-provided data for better marketing decisions, inventory planning, and building trust.  

Learn the difference between data types and discover practical strategies for collecting and acting on zero-party data to improve your eCommerce business. 

Topics discussed in this episode: 

• What zero-party data is and why it's more reliable than third-party cookies. 
• How to implement surveys at different customer journey touchpoints. 
• Why marketing attribution surveys often contradict Google Analytics data. 
• What questions to ask in post-purchase surveys. 
• How to create engaging surveys with high response rates. 
• What the ideal survey incentive amount is ($1 per minute). 
• How one retailer reduced $80,000 in dead stock using product surveys. 
• Why sharing survey data improves team decision-making. 
• How to balance survey frequency without annoying customers. 
• Why human connection through surveys builds trust in the AI era. 

Links & Resources 

Website: https://www.gojiberry.app/
Shopify App Store: https://apps.shopify.com/gojiberry
LinkedIn: https://www.linkedin.com/in/timothy-andersen/ 

Get access to more free resources by visiting the show notes at
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In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Laurent Bocahut, CEO and Co-Founder of PEFtrust.com, to discuss the sustainability shift in ecommerce and how eco-labelling is shifting e-shoppers’ fashion choices.

Laurent, an environmental engineer, shares groundbreaking insights into how brands can measure and reduce their environmental footprint through data-driven automation. 

Discover how eco-labeling is changing consumer behavior, boosting website traffic, and becoming a critical strategy for modern e-commerce businesses.


Topics discussed in this episode: 

• What is Product Environmental Footprint (PEF) and why does it matter. 
• How do eco-labels boost conversions and sales. 
• Why is lifecycle assessment key for sustainability. 
• How can brands automate sustainability data tracking. 
• Which industries benefit most from eco-labels. 
• How does publishing eco-scores impact traffic. 
• Why do natural fibers have a high environmental cost. 
• How can brands integrate eco-scores into Shopify. 
• What regulations are shaping sustainability in the EU. 
• How should brands start their sustainability journey. 

Links & Resources 

Website: https://peftrust.com
LinkedIn: https://www.linkedin.com/in/laurent-bocahut/
LinkedIn: https://www.linkedin.com/company/peftrust/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/bdf5ww3y 

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In this episode, we explore the critical yet often overlooked post-purchase customer journey.

Discover how to streamline your tech stack, optimize order tracking, handle returns efficiently, and turn post-purchase touchpoints into powerful retention opportunities.

Our guest, Aaron Evett from Redo, shares strategies for unifying disconnected tools, reducing support costs, and converting refunds into exchanges—helping eCommerce brands maximize customer lifetime value while enhancing the overall shopping experience.

Topics discussed in this episode: 

• Why post-purchase experience drives customer retention. 
• How disconnected tools hurt customer experience. 
• What unified post-purchase solutions look like. 
• How to use tracking emails for upselling. 
• Why returns can be retention opportunities. 
• How to convert returns into exchanges. 
• What return policy display strategies work best. 
• How AI transforms e-commerce support. 
• Why integrated tools reduce staffing needs. 
• How optimized returns double customer lifetime value. 

Links & Resources 

Website: https://www.getredo.com/
Shopify App Store: https://apps.shopify.com/xiva
LinkedIn: https://www.linkedin.com/company/redo-tech
X/Twitter: https://x.com/redo_hq 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/yn7styhj 

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In this episode, we explore an unconventional approach to goal setting that helps entrepreneurs stay focused and achieve what matters most.

Our featured guest is Nate Littlewood, Founder and Fractional CFO at Future Ready. With nearly a decade on Wall Street and experience founding a seven-figure e-commerce brand, Nate shares practical insights on financial sustainability for mission-driven e-commerce and CPG founders. 

He discusses why traditional goal setting fails, the power of the OKR framework, and how to identify the critical 20% of activities that truly move the needle in your business.


Topics discussed in this episode: 

• Why goal setting fails: Entrepreneurs chase too many “shiny objects” instead of the 10-20% that matters. 
• How OKRs help: They balance strategy and execution. 
• Revenue vs. profit gap: Founders focus on top-line growth but miss key profit metrics. 
• Why profit strategy matters: Prioritize improvements aligned with your strengths. 
• Founder time value: Weigh your “salary opportunity cost.”. 
• Fractional CFO value: Maximize ROI through smarter resource allocation. 
• Early-stage struggle: They need financial guidance but can't afford CFOs. 
• E-commerce founder types: Creatives, marketers, and self-aware learners. 
• Financial blind spots: Founders often miss key metrics like COGS ratios. 
• Work “on” the business: Regular check-ins prevent misalignment. 
  
  

Links & Resources 

Website: https://www.getfutureready.co/
LinkedIn: https://www.linkedin.com/in/nathanlittlewood/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/zj8fhusy 

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In this episode, we explore how to supercharge your marketing performance using predictive AI in the era of increased privacy regulations and data restrictions. 

Our guest is Reeto Mookherjee, CEO and co-founder of Angler AI, a company pioneering predictive conversion software for digital marketing. Reeto shares insights on improving marketing efficiency and discusses how brands can adapt to recent changes in digital advertising platforms.

Start a 30-day free trial of Angler AI today. Click the link:  https://www.getangler.ai/free-trial?utm_source=podcast&utm_medium=referral&utm_campaign=ecom-coffee-break

Topics discussed in this episode:  

• Why privacy changes demolished marketing performance. 
• How iOS updates doubled customer acquisition costs. 
• What predictive AI does to restore ad targeting. 
• How first-party data powers smarter marketing. 
• Why old attribution models stopped working. 
• How DTC brands are improving ROAS and reducing CAC
• What makes the 'movable middle' crucial for growth. 
• How brands achieve 32% better media efficiency. 
• Why AI combinations amplify marketing results. 
• How to implement new tech in under 10 minutes. 
  
  

Links & Resources 

Website: https://www.getangler.ai/
Shopify App Store: https://apps.shopify.com/angler-ai-app
LinkedIn: https://www.linkedin.com/company/angler-ai
YouTube: https://www.youtube.com/@GetAnglerAI

Get access to more free resources by visiting the show notes at
https://tinyurl.com/29apttdz 

Support the show

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In this episode, we explore how to conquer eCommerce with insider tips from Rachid "Rush" Wehbi, founder and CEO of Sell the Trend - a platform helping over 30,000 online stores succeed with dropshipping. 

The big takeaway: Starting an online store is easier than ever. Rush explains how to pick winning products, find reliable suppliers, and build a sustainable business using AI tools.

Topics discussed in this episode:  

• Why creativity meets business: From music producer to ecommerce CEO. 
• How dropshipping works: Major companies like Wayfair use this model. 
• What makes dropshipping easy: No inventory needed to start. 
• How to avoid competing with Amazon: Success through targeted marketing. 
• What three things drive success: Great products, landing pages, customer service. 
• How to find reliable suppliers: Using ratings to vet partners. 
• What profit margins you need: Why 3X pricing isn't enough. 
• How AI makes dropshipping easier: Store creation in minutes. 
• What daily tasks look like: Product research and order management. 
• How beginners start right: Comprehensive training and support. 

Links & Resources 

Website: https://www.sellthetrend.com
Shopify App Store: https://apps.shopify.com/sellthetrend
LinkedIn: https://www.linkedin.com/in/rush-w-49861b207/
Instagram: https://www.instagram.com/sellthetrend 
Facebook: https://www.facebook.com/sellthetrend 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/hjy9uur4 

Support the show

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In this episode of the Ecommerce Coffee Break Podcast, we explore the often-overlooked complexity of accounting in growing eCommerce businesses.

Our guest, Jason Richelson—CEO and co-founder of Bookkeep.com—brings 20+ years of experience in payments, business automation, and accounting systems. He shares expert insights on keeping financials accurate and managing multi-channel accounting challenges.

Topics discussed in this episode:  

• Why proper accounting goes beyond Shopify dashboard numbers. 
• How poor accounting can sink your business sale price. 
• What makes multi-channel accounting so complex. 
• Why treating deposits as pure income is dangerous. 
• How daily reconciliation prevents lost revenue. 
• What makes U.S. sales tax a nightmare for sellers. 
• How Facebook's sales tax differs from Shopify's. 
• Why automation matters above $1M in revenue. 
• What the future of eCommerce accounting looks like. 
• How to automate accounting. 

Links & Resources 

Website: https://www.bookkeep.com/
Shopify App Store: https://apps.shopify.com/bookkeep-com-daily-summary-e-commerce
LinkedIn: https://www.linkedin.com/company/bookkeepcom
X/Twitter: https://x.com/bookkeepcom 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/ywkb2eht 

Support the show

MORE RESOURCES

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In this episode of the Ecommerce Coffee Break Podcast, we explore how to streamline digital marketing through a centralized management platform. 

Joe Fox, Senior Vice-President of Partnerships at Growave.io, shares insights on managing marketing tools efficiently and reducing tech stack complexity. With extensive experience in partnerships and agency ownership, Joe discusses how merchants can consolidate their marketing efforts while improving customer experience through unified commerce solutions. 

Topics discussed in this episode:  

• Why fragmented marketing tools create costly tech stack chaos. 
• How mixed messaging drives customers away from your store. 
• What essential tools every e-commerce tech stack needs. 
• How unified commerce bridges online and in-store shopping. 
• Why customer retention beats expensive acquisition costs. 
• What makes social proof at checkout boost conversions. 
• How tech stack analysis reveals hidden cost savings. 
• Why partnerships matter for merchant growth. 
• What makes the perfect migration timeline work. 
• How to consolidate marketing tools effectively. 

Links & Resources 

Website: https://www.growave.io/
Shopify App Store: https://apps.shopify.com/growave
LinkedIn: https://www.linkedin.com/company/growave-io/
LinkedIn: https://www.linkedin.com/in/joefox88/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/4arb94fp 

Support the show

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In this episode of the Ecommerce Coffee Break, host Claus Lauter sits down with Sabir Semerkant, a leading eCommerce growth strategist and founder & CEO of Growth by Sabir. 

With over 25 years of experience helping more than 150 brands scale to success, including major names like Canon and Tommy Hilfiger, Sabir shares his proven 8D Method framework for sustainable online growth. 

He discusses common challenges faced by eCommerce brands in 2025 and reveals practical strategies for optimization, including the critical importance of site performance and its impact on revenue. 


Topics discussed in this episode:  

• Why expert consultants matter: The real cost of hiring cheap vs qualified specialists. 
• How speed affects sales: Every second over 1.7s costs thousands in lost revenue. 
• What drives eCommerce growth: The 8 dimensions framework behind $1B+ in sales. 
• How to double revenue: Case study of scaling from $1.5M to $3M+ profitably. 
• Why small wins compound: Turn 1% daily improvements into 10X annual growth. 
• What apps you really need: Why less is more in your Shopify tech stack. 
• How to boost sales fast: 5 tasks that lift revenue 50-70% in one week. 
• Why 1.7 seconds matter: Optimizing for modern attention spans. 
• What makes brands scalable: The 3 business types ready for rapid growth. 
• How to stop wasting ad spend: Moving from trendy tactics to proven strategies. 

Links & Resources 

Website: https://growthbysabir.com/coffee
LinkedIn: https://www.linkedin.com/in/sabirsemerkant
Instagram: https://www.instagram.com/growthbysabir/ 
Facebook: https://www.facebook.com/growthbysabir/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/227czyj2 

Support the show

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In this episode, host Claus Lauter speaks with Stefan Pirvu, Email Marketing Coach and Founder of emailsuperstars.com, about breaking sales records through innovative email marketing strategies. 

Drawing from his background in social psychology, Stefan reveals how e-commerce brands can create compelling email campaigns that truly connect with audiences and drive significant revenue.

Topics discussed in this episode:  

• Why getting emails opened is harder: Stand out as inbox filters tighten.
• How brand personality drives success: Build an authentic connection with a unique avatar. 
• What makes daily emails work: Keep subscribers engaged with entertainment-driven content. 
• How to properly segment lists: Target based on behaviors and preferences.
• Why most newsletter strategies fail: Avoid the key "value-based" content mistake. 
• What drives real engagement: Boost deliverability by encouraging replies. 
• How to repair poor deliverability: Improve domain reputation for primary inbox placement. 
• What makes SMS and email work: Use AI-driven conversations for personalization. 
• How one brand grew revenue from $15k to $65k: Learn the winning strategies. 
• What successful email marketing costs: $7k-15k pricing and ROI factors. 

Links & Resources

Website: https://emailsuperstars.com/
LinkedIn: https://www.linkedin.com/in/stefan-pirvu-388aa8222/
Instagram: https://www.instagram.com/stefpirvu/ 

Get access to more free resources by visiting the show notes at
https://tinyurl.com/24ztw6sb 

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Get Free Updates: https://newsletter.ecommercecoffeebreak.com/

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