Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Agentic Commerce Explained: How AI Search is Reshaping eCommerce — Erik Wikander | Why Old SEO Is Dead, How Small Brands Can Win, How to Win in AI Search, How to Optimize Products for AI, What Is Agentic Product Optimization (#446)

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In this episode, we dive into the massive shift impacting online sellers as shoppers use ChatGPT and other AI search tools for product discovery. 

Erik Wikander, CEO and co-founder of Wilgot.ai, unpacks the concept of agentic commerce — where AI completes the end-to-end purchase for the user. 

He shares what this revolution means for D2C brands, why the old SEO playbook is dead, and how to use Agentic Product Optimization to make your product content AI-ready and capture new, hyper-relevant customers.


Topics discussed in this episode:  

  • Why a major disruption is coming to Google search.
  • What agentic commerce is and how it changes how we buy.
  • Why the old e-commerce SEO playbook no longer works.
  • How AI fan-out search runs hundreds of searches from one query.
  • Why brands must now optimize for context instead of human clicks.
  • How smaller brands can use this shift to outrun bigger competitors.
  • What’s changing about paid search ads in the age of AI.


Links & Resources 

Website: https://www.wilgot.ai/
LinkedIn: https://www.linkedin.com/in/erikwikander/

Get access to more free resources by visiting the show notes at https://tinyurl.com/yrsu7srx

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Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastBy Claus Lauter
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