Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Black Friday Marketing Tips — Nathan Ho | How To Run BFCM Deals, Why To Prep Early For Black Friday, Why Free Gifts Boost Cart Size, How Gifts Help Launch New Products, Why Tiered Promos Boost AOV, How To Simplify BFCM Promos For Clarity (#444)

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In this episode, we dive into how to run the best promotions for Black Friday and Cyber Monday (BFCM). 

Nathan Ho, Product Manager of EasyGift, shares his experience and advice on structuring promotions, using tiered spending to increase average order value, and the power of free gifts. 

He also discusses different marketing strategies like scheduled rules and audience targeting to maximize sales during the busiest shopping days.

Topics discussed in this episode:  

  • How to start preparing for Black Friday as early as possible.
  • What tiered minimum spend promotions are and why they work.
  • Why a free gift is a strong trigger to encourage customers to buy more.
  • How to use gifts as product samples to introduce new items.
  • What scheduled rules are for setting time-specific deals.
  • How to simplify promotions to avoid confusing your customers.
  • What the classic promotion triggers are: cart value, products, and collections.
  • How to use magic links to target new customers from ads.
  • Why testing promotions before launch is critical to avoid conflicts.
  • What optimizing shipping can do to stand out from competitors.

Links & Resources 

Website: https://www.506.io/easygift
Shopify App Store: https://apps.shopify.com/gifter-cart-auto-include
LinkedIn: https://www.linkedin.com/company/506-io/
X/Twitter: https://twitter.com/506_apps

Get access to more free resources by visiting the show notes at https://tinyurl.com/ab8jb8p3

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Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastBy Claus Lauter
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