Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

The Hidden Post-Purchase Tool That Boosts Revenue 10% | Why Bad Tracking Hurts CX, How Tracking Upsells Boost Sales, How Smart Tracking Emails Drive Revenue, What Basic Tweaks Add 3%, Why Full Optimization Adds 8–10% (#443)

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In this episode, we dive into how to turn order tracking from a common customer service headache into a powerful engine for repeat sales and revenue growth. 

Andrey, founder of parcelous.com, shares the major mistakes online sellers make after an order is placed and how a branded tracking page can solve customer frustration while simultaneously generating up to 10% more revenue. 

He reveals strategies for seamless integration, overcoming international shipping complexities, and using smart email notifications to drive upselling.

Topics discussed in this episode:  

  • Why neglecting post-purchase attention loses golden revenue opportunities. 
  • What messy international tracking does to ruin the customer experience. 
  • How a tracking page's upselling block generates additional revenue. 
  • What smart email notifications do to boost revenue via Klaviyo integration. 
  • How Parcelous finds every possible carrier for multi-country shipments. 
  • Why optimization can lead to up to 8-10% in additional revenue. 
  • How dropshippers can hide Chinese origin and carrier statuses. 
  • What custom statuses do to keep customers calm during shipping delays. 

Links & Resources 

Website: https://www.parcelous.com/
Shopify App Store: https://apps.shopify.com/parcelous

Get access to more free resources by visiting the show notes at https://tinyurl.com/544yfzy4

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Ecommerce Coffee Break – The Ecom Marketing & Sales PodcastBy Claus Lauter
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