In this episode, Harish Chandramowli, Co-founder and CTO of Flaire, explores how AI is transforming the fashion and clothing industry—especially in streamlining operations and improving data management. 

He highlights the challenges brands face when relying on spreadsheets, and stresses the importance of data integrity for better decision-making. 

He also emphasizes the need for flexible pricing and the importance of adapting technology to fit each brand’s unique workflows in the fashion and clothing industry. 

Topics discussed in this episode:  

• Why spreadsheets are secretly killing fashion brands' profitability. 
• How AI is revolutionizing fashion operations. 
• What data integrity mistakes cost fashion brands millions. 
• Why most fashion ERP implementations fail. 
• How to sanitize messy fashion data. 
• What technical flexibility really means. 
• Why pricing strategy determines software adoption. 
• How AI visualizes complex fashion processes. 
• What workflow understanding reveals. 
• Why collaboration beats technology. 

Links & Resources 

Website: https://www.Flairesoftware.com/
LinkedIn: https://www.linkedin.com/in/scharish/
LinkedIn: https://www.linkedin.com/company/Flaire-software

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In this episode, we explore how chargebacks hurt online businesses and what smart store owners are doing to fix this problem. Chargebacks mean lost money, wasted time, and damage to your reputation with payment companies. 

Our guest Conor Lyden, founder and CEO of Trustap, shares how his company helps online stores fight fraud and secure payments.  

He explains how one simple solution can replace multiple expensive tools while saving businesses thousands of dollars every month. 

Topics discussed in this episode:  

• Why a ticket scam led to building a global fintech solution. 
• How Trustap protects e-commerce brands from chargebacks. 
• Why chargebacks hurt more than just your wallet. 
• How becoming merchant of record removes liability and tax stress. 
• What makes Trustap a one-stop checkout plugin. 
• Why some brands see up to 18% more profit with Trustap. 
• How Trustap helps brands expand globally without local setup. 
• What merchants miss when calculating real transaction costs. 
• Why high-volume vs. high-ticket stores benefit differently. 
• How onboarding takes just hours, not days. 

Links & Resources 

Website: https://www.trustap.com/
Shopify App Store: https://apps.shopify.com/trustap
LinkedIn: https://www.linkedin.com/in/conor-lyden-442621b1/
X/Twitter: https://x.com/trustappayments

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In this episode, Scott Desgrosseilliers, CEO of Wicked Reports, discusses the complexities of marketing attribution and the common pitfalls brands face in tracking their ad campaigns. 

He emphasizes the importance of having a reliable attribution source, the misconceptions surrounding ad platform reporting, and introduces his Five Forces system designed to help marketers optimize their strategies. 

The conversation also highlights the role of AI in improving attribution accuracy and shares success stories from brands that have effectively utilized these strategies. 

Use code COFFEEBREAK at 5Forces.com to get $800 off (regular price: $1,500). 

Topics discussed in this episode:  

• Why ad platform data misleads brands and wastes spend. 
• How 30-day lookback windows create false attribution signals. 
• What measurement strategy every brand needs for accurate tracking. 
• Why paid media should prioritize new customer acquisition. 
• How to segment new vs. repeat customers effectively. 
• What the Five Forces system reveals about marketing alignment. 
• Why brands are flying blind without attribution frameworks. 
• How AI is revolutionizing the attribution process. 
• What dedicated onboarding support means for implementation. 
• How contact-based pricing works in attribution tools. 

Links & Resources 

Website: https://www.wickedreports.com/
LinkedIn: https://www.linkedin.com/in/scottd71/
Facebook: https://www.facebook.com/WickedReports/

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In this episode of the Ecommerce Coffee Break Podcast, we explore how AI is revolutionizing the way e-commerce brands expand into new markets. 

Join us as we chat with Bryan Murphy, CEO of Smartling, about the transformative power of AI in translation and localization. 

Discover how brands can now create a seamless, localized shopping experience for customers worldwide, breaking down barriers and boosting conversion rates. 

Tune in to learn about the latest AI advancements and how they can give your business a competitive edge in the global market. 

Topics discussed in this episode:  

• Why localizing content creates better customer experiences. 
• How Smartling automates translation with AI. 
• What 87% of consumers expect in online shopping. 
• Why continuous localization matters for Shopify stores. 
• How AI cuts translation time and costs. 
• What Smartling does to grow global reach. 
• Why language impacts buying decisions. 
• How ASOS boosted conversions with Smartling. 
• What’s next for AI in e-commerce localization. 
• Why e-commerce brands should adopt AI localization. 

Links & Resources 

Website: https://www.smartling.com/
Shopify App: https://www.smartling.com/integrations/shopify
LinkedIn: https://www.linkedin.com/in/bryanmurphy2/

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In this episode, Claus Lauter and sourcing expert Omer Sasson discuss the critical aspects of sourcing from Asia, including the importance of having backup suppliers, the process of finding and verifying suppliers, navigating tariffs, and understanding cultural differences in communication. 

Omer shares his insights on how to improve sourcing strategies to boost margins and profits, emphasizing the need for thorough research and the value of working with experienced professionals in the field.

Topics discussed in this episode:  

• Why having only one supplier is the biggest sourcing mistake. 
• Why contacting hundreds of suppliers ensures competitive pricing. 
• What the four-phase sourcing process entails for success. 
• Why backup suppliers must be developed before emergencies. 
• How factory direct isn't always better than trading companies. 
• What countries like Vietnam and India offer as China alternatives. 
• Why cultural differences vary drastically across Asian regions. 
• How moving to premium countries can increase product value. 
• What landed cost reveals about true profitability. 
• Why assuming miscommunication prevents costly supplier mistakes. 

Links & Resources 

Website: https://thesassoncompany.com/
LinkedIn: https://www.linkedin.com/in/omer-sasson-sourcing-qc-trade/

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https://tinyurl.com/9raat2n5

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In this episode, we explore cart abandonment - one of e-commerce's biggest challenges. With 89% of shoppers leaving without buying, this costly problem affects every online store.  

Our guest Menachem Schechter, Head of BZ Marketing Agency and Co-founder of CartKeeper, shares how AI can help recover lost sales. 

He explains the main reasons customers abandon their carts and demonstrates how smart AI assistants can answer questions in real-time, leading to 28-45% cart recovery rates across different industries. 

Topics discussed in this episode:  

• Why 89% of shoppers abandon carts—and how to stop it. 
• How AI assistants prevent cart abandonment early. 
• Why real-time WhatsApp chat lifts conversions. 
• What causes most cart drop-offs—and how AI solves it. 
• How CartKeeper keeps shoppers ready to buy. 
• Why old chatbots fail—and AI assistants succeed. 
• How AI chats in any language without store changes. 
• Why cart recovery outperforms ad spend. 
• What 45% cart recovery looks like with AI. 
• How flat pricing makes CartKeeper accessible to all stores. 
  
  

Links & Resources 

Website: https://cartkeeper.co/
Shopify App Store: https://apps.shopify.com/sp-recovery-monkey
Facebook: https://www.facebook.com/profile.php?id=61567217097073

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In this Ecommerce Summer School archive episode, we explore how AI is changing paid advertising for online stores. 

Drew Smith, co-founder of upp.ai, explains how artificial intelligence can automate these tasks. He shares how their product data platform helps businesses show more products to customers and increase sales. 

Drew discusses real success stories where companies went from showing only 3% of their products to 84% visibility.

Topics discussed in this episode:  

• Why retailers struggle to align paid media campaigns with evolving AI-driven ad platforms
• How AI is transforming Google Ads from manual control to machine learning black boxes
• What makes Performance Max campaigns difficult to manage for non-technical marketers
• Why most retailers fail to activate more than 20% of their product inventory in paid ads
• How reinforcement learning leads Google to over-optimize for a small segment of products
• What a Product Data Platform is and how it complements Google’s ad algorithms
• Why large inventories and high ad spend are critical for effective AI optimization

Links & Resources 

Website: https://upp.ai/
LinkedIn: https://www.linkedin.com/company/upp-ai/
X/Twitter: https://x.com/upptechnologies

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https://tinyurl.com/2b6hv8ph

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In this Ecommerce Summer School archive episode, we explore the challenges of growing an e-commerce business from small to big. 

Leonardo Caracas, Partner at Jump Ventures, shares proven strategies for scaling companies to eight figures. He discusses the key metrics that show if a business is ready to grow, common problems entrepreneurs face, and real examples of massive growth. 

Learn about the four important numbers every business owner should track and discover why most companies struggle with marketing when trying to scale up.

Topics discussed in this episode:  

• Why most e-commerce companies struggle with marketing during growth
• How four key metrics determine if a business is scalable
• What it takes to achieve 20x revenue growth in one year
• Why 4.7-star reviews indicate true product-market fit
• How raising AOV from $35 to $75 improves profitability
• What three obstacles block growth from $1M to $10M
• Why 30% repurchase rate signals strong customer value
• How Jump Ventures' three-step process transforms founders
• What financial changes support rapid e-commerce scaling
• Why most businesses need growth expertise to break through

Links & Resources 

Website: https://www.jumpventures.co/
LinkedIn: https://www.linkedin.com/in/leonardocaracas/

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3dw9576a

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In this Ecommerce Summer School archive episode, we talk about why website speed matters so much for online stores. When sites load too slowly, 90% of shoppers will leave and go somewhere else. 

Our guest is Darin Archer, Vice President of Product Strategy at Yottaa.com. He explains how third-party apps can slow down your site and shares simple ways to make pages load faster. 

Darren also talks about how speed improvements can boost sales by 6-12% or more. This is a must-listen for anyone running an online business.

Topics discussed in this episode:  

• Why 90% of consumers leave slow-loading websites
• How e-commerce sites average 60 third-party apps that hurt performance
• What real user monitoring shows versus office testing
• Why third-party apps cause 75% of page load time and 70% of performance issues
• How proper sequencing works like an orchestra instead of a school band
• What 6-12% conversion rate improvements look like with speed optimization
• Why the 3-second rule varies by brand type and product
• How Perry Ellis got 15% conversion lift from 37% speed improvement
• What $5-10 million revenue businesses should prioritize for quick wins
• Why site speed optimization offers the best ROI with payback in weeks

Links & Resources 

Website: https://www.yottaa.com/
Shopify App Store: https://apps.shopify.com/rapid-insite
LinkedIn: https://www.linkedin.com/company/yottaa/
Twitter: https://twitter.com/yottaa

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In this Ecommerce Summer School archive episode, we explore simple email marketing strategies that can boost your store's revenue.

Joining us is Sergey Sapelnyk, co-owner at Bedford Marketing. Sergey shares his experience sending over 80 million emails annually and reveals the biggest mistakes DTC brands make with email marketing. 

Learn about mobile-first email design, optimal sending frequency, effective pop-up strategies, and how to build stronger customer relationships through better email campaigns.

Topics discussed in this episode:  

• Why mobile emails need clear designs
• How visual emails increase engagement
• What makes pop-ups boost lists
• Why email frequency drives revenue
• How CTAs enhance email clicks
• What DTC email mistakes to avoid
• Why testing pop-ups for revenue
• Why emotional emails create impact

Links & Resources 

Website: https://www.bedfordmarketing.co/
LinkedIn: https://www.linkedin.com/in/sergeysapelnyk/
X/Twitter: https://x.com/BallinFil

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