In this solo episode of the Social Proof Podcast, David Shands opens up about the biggest pivot of his entrepreneurial journey.

He explains why he intentionally cut his income, shut down parts of his business, and even started “bleeding money” in order to build something scalable—a company with the potential to exit for $100 million.

This is a transparent look at entrepreneurial maturity, sacrifice, and what it takes to think beyond short-term income toward long-term equity.

Whether you’re scaling your first hustle or thinking about your legacy, this episode will challenge you to think bigger.

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