IA Forward

IA Forward

By Shane Tatum and Tonya LiedBusinessEntrepreneurshipManagement
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IA Forward episodes

  • Acting Important, Staying Humble, and Wooden Bats

    How much energy do you exert trying to act important? Shane talks about embracing humble beginnings and being taken down a notch; Tonya chimes in on the Boss Babe trend; and a discussion on the debacle of the University of Tennessee Baseball wooden bat game.

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    22 min
  • Profits, Paying Yourself, and the B Word

    Ever wondered how much you should be making? Shane and Tonya discuss profits, bonus money, paying yourself, the pitfalls of living out of your business checking account, and the dreaded b-word (budgeting). If you want to skip this one, then it's probably the one you really should listen to.

    Learn more about the IA Forward community at iaforward.com.

    Learn more at IntegraPartnerNetwork.com.

    26 min
  • Decluttering, Julie-izing, and the Cross-Sell Later Myth

    What does cleaning out your bedside table have to do with your agency? Shane and Tonya discuss decluttering your book, "Julie-izing" your business from the beginning to make it efficient, and why writing the monoline policy now and upselling later creates chaos. 

    Learn more about IA Forward at iaforward.com.

    Learn more at IntegraPartnerNetwork.com.

    24 min
  • How to Know More Than You Know, Core Values, and the Jayhawks Win

    Have you ever thought that your biggest challenge is thinking you know more than you know? Probably not, because then you would know. Shane and Tonya talk discuss the possibilities of learning the knowledge without having the experience, the power of mentorship, the importance of chasing core values, and the Jayhawks win over the Tar Heels in the NCAA Men's Championship Game.

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    23 min
  • Being Independent, Shane's Walmart Survey, and the Power to Walk Away

    Does being independent mean the same thing to you as it does to your clients? Shane and Tonya discuss the perception of the big brands versus the independent agent, the future of the choice model, and the power to walk away. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    19 min
  • Humility, Authenticity, Passion, and the Final Four

    Ever wonder how to turn that "no" into a "yes"? Shane and Tonya discuss the importance of humility and passion for success with your independent insurance agency, as well as their picks for the NCAA Men's National Championship. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.


    Learn more at IntegraPartnerNetwork.com.

    16 min
  • Insurance and the Laws of Physics

    Wonder what Insurance and Physics have in common? Shane and Tonya talk about why getting your flywheel rolling is imperative for your independent insurance agency. They also discuss boredom, passion, and choosing the right focus for you. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    29 min
  • Give A Pig A Pancake

    Is it possible to train your customers so that price is not an issue? Shane and Tonya discuss creating an amazing customer experience at your agency and why independent insurance agents should never compete with the British lizard - we're not even playing the same game. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.




    Learn more at IntegraPartnerNetwork.com.

    22 min
  • Grinding, Women in Insurance, and the Challenge For Authenticity

    Does grinding equal success? Does true authenticity increase sales? And what is the future for female independent agency owners?  Shane and Tonya discuss why owning an independent insurance agency is the ultimate lifestyle business to create a work-life balance for women and for men. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    18 min
  • Insurance, Netflix, and Amazon Prime

    Wonder what Insurance and Netflix have in common? Shane and Tonya discuss why being an independent insurance agent is the ultimate subscription model, how to discuss rate increases with your clients, and a little bit of college basketball. 

    Learn more about IA Forward at iaforward.com or follow iaforward on your favorite social media channels.

    Learn more at IntegraPartnerNetwork.com.

    25 min

About IA Forward

From the publisher's feed

IA Forward is your playbook for success as an insurance agent.


Every week, Shane Tatum, Tonya Lied, and Mike Boesl tackle the real challenges insurance agents face, from growing a…