05.22.2023 - By Blister
So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more. TOPICS & TIMES:What is Icelantic? (5:34)Ben’s background (7:22)When did you decide to start a ski company? (12:55)College (15:54)Names & Logos (25:22)Funding (32:04)First Tradeshow (36:18)Manufacturing (38:48)Prototyping & Development (46:30)Expanding into Other Product Lines (54:03)Winter on the Rocks (1:05:15)What’s Next? (1:19:15)RELATED LINKS:Become a BLISTER+ MemberCHECK OUT OUR OTHER PODCASTS:CRAFTED Bikes & Big IdeasOff The CouchGEAR:30Happy Hour
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