So how much of the Icelantic backstory do you know? Jonathan talks to Ben Anderson about the lucky breaks, tough beats, and key moments in the history of Icelantic; where their name and logo came from; working with Never Summer; prototyping & developing skis; how Icelantic got into the music business; and more.

TOPICS & TIMES:

• What is Icelantic? (5:34)
• Ben’s background (7:22)
• When did you decide to start a ski company? (12:55)
• College (15:54)
• Names & Logos (25:22)
• Funding (32:04)
• First Tradeshow (36:18)
• Manufacturing (38:48)
• Prototyping & Development (46:30)
• Expanding into Other Product Lines (54:03)
• Winter on the Rocks (1:05:15)
• What’s Next? (1:19:15)

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• Off The Couch
• GEAR:30
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